About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and Connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Digital Health and Connected Care Lead will be responsible for envisioning, developing and implementing a comprehensive Digital Health and Connected Care strategy aligned with Novo Nordisk Incorporated’s overarching business objectives and market needs. This role will drive commercial excellence by deepening the understanding of the customer journey and associated touchpoints, providing strategic guidance to therapeutic area (TA) teams for creating more meaningful customer engagement and value through Digital Health. They will be instrumental in navigating the evolving landscape of healthcare and technology integration. This role will be focused on diabetes, obesity, CV/renal, emerging and rare disease therapeutic areas.
Relationships
Reports to the Customer Experience and Human Centered Design Lead. Collaborates closely with cross-functional teams, including therapy area marketing teams, portfolio strategy/BD&L, analytics, legal, regulatory, technology/IT, medical, R&D and global commercial strategy/digital teams to ensure proper alignment and successful execution of Digital Health initiatives.
Essential Functions
Digital Health and Connected Care Strategy Development: Lead the development of a Digital Health and Connected Care strategy that aligns with NNI’s business objectives and goals across therapeutic areas. Collaborate with cross-functional teams to ensure a holistic approach to Digital Health, incorporating aspects such as data, devices, diagnostics and digital solutionsOpportunity Identification: Identify key Digital Health opportunities and challenges within the customer experience landscape based on a deep understanding of the customer journey, market needs, and analytics insights. Generate innovative Digital Health solutions to enhance patient outcomes, improve health delivery and drive business growthInnovation and Emerging Technologies: Evaluate and recommend digital solutions that can enhance customer engagement, brand positioning, and overall commercial success based on latest innovations and emerging Digital Health technologiesTechnology Partnerships and Vendor Management: Identify and establish strategic partnerships with Digital Health start-ups, technology companies and other external partners to execute effectively and efficiently on Digital Health ideas and gain access to cutting edge solutions. Manage vendor or partner relationships to support implementation and execution of digital initiativesDigital Health Product Execution: Drive the development and implementation of Digital Health or Connected Care products including project planning and product management activities. Support implementation by educating stakeholders on how to utilize the digital products and encourage adoptionStrategic Guidance to Therapeutic Area (TA) Teams: Provide strategic guidance and insights to therapeutic area teams on leveraging Digital Health and Connected Care elements for more impactful and personalized customer engagement. Collaborate with TA teams to align Digital Health strategies with specific therapeutic goals and enable cross-functional omnichannel engagement planningPerformance Metrics: Define and establish key performance indicators (KPIs) to measure the success and impact of Digital Health strategies. Develop best practices on how to measure customer engagement, satisfaction, and impact within Digital Health initiativesCapability Building: Foster a culture of innovation and digital fluency within the organization through the development of resources that build capabilities in understanding and implementing Digital Health and Connected Care strategiesRegulatory and Compliance Alignment: Ensure that Digital Health initiatives align with regulatory requirements and compliance standards in the healthcare and Digital Health space. Establish quality assurance processes and protocols to support implementationBudget Management: Manage Digital Health budget by effectively allocating resources and tracking expenses. Identify areas for cost optimization to maximize ROI
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
Requires a Bachelor’s degree; Master’s degree in Business, Digital Health, or a related field preferred10+ years of experience, including demonstrated history in strategic planning, with a focus on Digital Health and emerging technologiesExperience with US operations within life sciences preferredProven success in leading Digital Health initiatives preferably in a pharmaceutical or biotechnology company, healthcare provider or Digital Health start-upStrong strategic thinking and analytical skills, with the ability to translate insights into Digital Health strategies and execute in alignment with business objectives and market needsIn-depth knowledge of Digital Health technologies, platforms solutions and trends including remote monitoring, digital therapeutics, wearables and health appsProficiency in Digital Health analytics and software toolsDemonstrated ability to innovate and apply creative thinking to complex business challengesStrategic Planning, Execution and follow-through skills requiredStrong project management skills to lead and oversee multiple initiatives from concept to execution, while adhering to timelines, budgets, and quality standardsFamiliarity with healthcare regulatory requirements and compliance standards related to Digital HealthExcellent communication and presentation skills to convey complex, emerging Digital Health concepts to diverse stakeholdersProven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI) within Digital HealthExperience with management of external partnersStrong leadership and collaboration skills to drive cross-functional initiativesEmbodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Address
Form of work
