Digital Marketing Manager

Digital Marketing Manager

The Tech Interactive 

San Jose, CA

Who We Are

Since opening in 1998, The Tech Interactive has been an integral part of the San Francisco Bay area and is proud to serve families and young people through hands-on activities, experimental labs, and design challenge experiences. 

Here at The Tech our mission is to inspire the innovator in everyone! We are a team of diverse individuals committed to creating learning experiences that empower young folks to innovate with creativity, curiosity, and compassion. We believe that technology is leading and transforming lives all over the world and we want to help develop the next generation of problem-solvers.

If you join our team, we know you will have a fulfilling and rewarding role focused on giving back to our community, especially those that have been historically marginalized and underserved. 

Position Overview

The Digital Marketing Manager is responsible for managing and optimizing marketing automation software. This role will involve creating and executing email marketing campaigns, nurturing leads and moving customers through the purchase journey, analyzing data and analytics, administering software and integrations, and generating reports. This exempt role reports to the Senior Director, Marketing & Communications. 

Responsibilities

• Manage and optimize marketing automation software, primarily HubSpot, to automate and streamline marketing workflows. Ensure proper integration of marketing automation software with other systems and tools, such as ticketing and fundraising platforms, event management software, and analytics platforms. Collaborate with the Marketing, Membership, Special Events, and Learning teams to develop effective marketing automation strategies that align with business goals.
• Develop and execute email marketing campaigns, including creating email templates, segmenting audiences, and setting up automated email sequences. Continuously test and optimize campaigns for improved engagement, conversion rates, and ticket sales. 
• Implement lead generation and lead nurturing strategies to guide prospects and customers through the sales funnel.
• Analyze campaign performance, conversion rates, and other key metrics using HubSpot and other analytics tools. Identify trends, patterns, and opportunities for improvement based on data analysis.
• Provide regular reports and insights on marketing automation performance, including conversion to ticket sales, to the marketing team and management.
• Collaborate with The Tech’s IT department to troubleshoot technical issues related to marketing automation software and integrations across the customer journey.
• Monitor the effectiveness of the Digital Marketing efforts, including but not limited to digital advertising, social media, email marketing, and third-party ticketing software. 
• Provide monthly website analytics reports through Accenture/Google Analytics. 
• Advise senior leadership to new vendors and software to best serve the organization’s reporting requirements. 
• Develop and execute strategies to increase e-newsletter subscriptions and manage database. 
• Complete additional related tasks or duties as assigned by the supervisor/manager.

Requirements and Skills

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in marketing automation, email marketing, and lead nurturing.
• Strong proficiency in marketing automation software, particularly HubSpot.
• Knowledge of CRM platforms and their integration with marketing automation software.
• Familiarity with data analysis and reporting tools such as Google Analytics or similar.
• Excellent analytical and problem-solving skills, with a keen eye for detail.

Working Conditions and Schedule

• This is an on-site role with the possibility of flexibility for working some days at an alternative work location. Flexibility will vary depending on the needs of the job.

Salary Range: $80,000 - $90,000 

Inclusion, Diversity, Equity, and Accessibility (IDEA) at The Tech

Our success is dependent on building teams that include people from different backgrounds and experiences who challenge each other’s assumptions with fresh perspectives. To that end, we look for a diverse pool of applicants including but not limited to those from historically marginalized groups — women, people with disabilities, people of color, people who are lesbian, gay, bisexual, transgender, and/or nonconforming, veterans, and people from different socioeconomic backgrounds.

The Tech will provide an equal opportunity in recruitment and employment to all individuals and will not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by applicable law. Any applicant with a disability may contact The Tech Interactive to arrange for accommodations. Please contact the Tech at careers@thetech.org.

Note that The Tech requires candidates to complete a background check prior to hire and to comply with its current COVID vaccination requirements. This includes initial series and first booster when eligible. The Tech follows all regulations regarding this policy and will evaluate all medical or religious accommodation requests.