Digital Product Manager, Associate

Who You Are

You are a Digital Product management professional ready to roll up your sleeves. You are constantly seeking to expand your skill set and grow as a Product Manager. You have an entrepreneurial spirit and willingness to take on new challenges. You pride yourself in being a self-starter with strong time management skills.

In this exciting role, the Associate eCommerce Product Manager will be at the forefront of executing projects that help our e-commerce brands improve the conversion and customer experience on our websites. As part of the Growth team, the Associate eCommerce Product Manager will have the opportunity to learn from senior team members who are leading eCommerce innovations for the company. You will make an impact by contributing to the entire web development process that fuels our company’s revenue growth engine.

Hybrid Role

This is an Los Angeles-based hybrid role. The ideal candidate will work 2 days a week at the Bellami offices in Chatsworth, CA.

Responsibilities

• Work with management of eCommerce Digital Product Manager to support website rebuilds, enhancements and feature roadmaps, and help break the work down into stories
• Use your analytic skills to drive insights about product usage, adoption, and customer needs to surface opportunities for features and enhancements
• Report eCommerce performance and analysis to stakeholders, with the goal of improving website performance, conversion and user experience
• Have a data-driven mindset that relies on fact-driven feedback, suggestions, and solutions for improving customer experience; be ready to dig in to details or research to find answers
• Troubleshoot website issues that hinder function and/or performance at the root-cause level; solve challenges creatively and quickly, or escalate to leaders using sound judgment
• Identify web trends in the ecommerce world to keep brands up to date on best practices
• Review, organize, and summarize incoming feature and project requests, and understand business goals and requirements for each request
• Conduct a daily site audit and fix any copy changes, 404 broken links, broken pages, liquid errors, and brief bug tickets as needed.
• Strong knowledge of SEO best practices for feature releases and coding standards of deployments
• Research product discoveries, identify eCommerce trends, conduct competitor analysis and ideate scope of requirements to improve site CVR, performance, UX
• Ideate Digital Product AB Tests in partnership with Growth and eCommerce team members.
• Create and groom tickets in JIRA for Development teams fully scoped with user stories, scenarios, dependencies and acceptance criteria
• Partnership and relationship building with stakeholders including Engineering, Marketing and Brand leaders to create implementation schedules using Agile methods
• Testing for quality assurance, user acceptance, new features, new software, and new brand programs; document feedback and manage changes
• Seek to improve the website development process by implementing simple, maintainable solutions to help the team work more efficiently
• Advocate for the customers and brand objectives throughout the process
• Reporting on a weekly, monthly and quarterly basis
• Complete briefs and eCommerce product initiatives meeting deadlines with attention to detail
• Contribute and ideate enhancements that will drive to hit budgets MoM and make quick pivots to hit demand
• Partner with eCommerce Demand Generation team to make impactful changes and insightful actions to drive higher AOV, conversions and quality journeys for end user

Accountable for:

• Accountable for eCommerce CVR, AOV, LTV, Bounce Rates and Revenue
• Accountable for thorough tickets, user acceptance and scope to development
• Accountable for efficiency within sprints using prioritization methodology and impact to business ultimately driving incremental revenue
• Maintaining Digital Product roadmap for brands that ties into portfolio Digital Product roadmap and governance

You Are:

• You love eCommerce and bringing your ideas to life through Digital Product
• You thrive in building strong relationships and advocating for the end user.
• You recognize the value of different perspectives and people.
• An innate problem solver with keen attention to detail.
• A strong affinity towards a fast moving business model and desire to own results.
• Analytical, adaptable, and comfortable in a fast moving business model.
• Driven desire to make a significant impact.
• Data Driven with a clear understanding of e- retail and marketing metrics.
• Committed to building strong partnerships and leading.

Qualifications:

• 2-4 years experience in an eCommerce environment
• Experience working within Enterprise eCommerce business driving growth in KPI’s and YoY Revenue
• Ability and desire to work with technical and non-technical people
• High aptitude for learning new technologies
• Experience working with engineers and UX designers
• Experience working in an Agile development environment and project management a plus
• Exceptional written and interpersonal communication skills with the ability to communicate complex issues clearly
• Familiarity with product lifecycle, from discovery to launch to research and innovation
• Phenomenal attention to detail
• Bachelor’s Degree in Marketing or Business Administration, or related field
• Shopify, PowerBI & Google Analytics experience a plus
• Familiarity with front-end web development; coding skills are preferred, but not required
• Familiarity with project management tools such as Asana or Monday
• Desire to serve customers in hair extension industry

Join us at Beauty Industry Group and make a meaningful impact on our digital analytics efforts, enhancing our strategies and experiences across our portfolio of brands within the beauty industry!

Beauty Industry Group Overview:

Beauty Industry Group (“BIG”) is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Germany, Canada, and the UK.