Digital Marketing Manager

General duties required of this position include, but are not limited to:

• Guide, contribute, and assemble creative products.
• Daily/weekly reporting, analysis, and communication of paid advertising or earned media performance, including but not limited to: web traffic, social platforms, and SEOs.
• Work across multiple communications projects to create media campaign materials (press releases, social content, talking points, ad copy, etc.) and coordinate paid media efforts, including collaboration on client-specific communication assets.
• Assist in the planning and review of promotional schedules across channels (social content, newsletters, email, web, news/press, print, etc.).
• To maintain a creative culture in the office, provide inspiration and feedback.
• Establish and uphold creative standards.
• Participate in and lead brainstorming sessions.
• As needed, assist with event coordination and logistics for client projects.
• Manage a variety of products and paid channels, as well as execution for paid media channels such as Facebook, Google Ads, Instagram, LinkedIn, indeed, print, and other online publications.
• Media strategy implementation and media planning/creation assistance.
• Collaborate with your team, management, and outside research to optimize campaign approaches with cost efficiencies.
• Assist in proofing, editing, and copywriting.
• Handling strategic online initiatives
• Developing and implementing marketing ideas into campaigns
• Monitoring and evaluating online media campaigns to keep them fresh and effective.
• Preparing and maintaining the annual budget for the department
• Staying current with emerging opportunities in the Digital Marketing world
• Supervising all personnel in the department
• Managing all contractual relationships with vendors
• Working collaboratively with other department heads and staff to formulate plans and marketing strategies to support their goals and objectives.

Key Skills

· Leadership

· Strategic Thinking skills

· Excellent Communication skills (Written and Verbal)

· Time Management

· Interpersonal skills

· Technical skills

· Planning and organizational skills

· Creativity and Innovation

· Event Planning

· Data Analysis

· Social Media Marketing knowledge and paid social advertising.

· Customer Relationship Management (Retention Management)

· Email Marketing

· Search Engine Optimization and Advertising

· Teambuilding

· Sense of urgency

· Project Management

Minimum Requirements

· 2-5 Years of Management Experience

· 3-5 Years of experience in Digital Marketing or a related field.

· Digital Marketing Managers must be able to use their knowledge and skills in industries with similar work environments, such as public relations, advertising sales, accounting and business management.

Preferred

· A bachelor’s degree in marketing or a related field is required. Master's degree would be preferred.

· Certification in fields related to Digital Marketing and website development/optimization are helpful.

· Extensive knowledge of predominant Digital Marketing platforms including automations and lead generation

Salary

· Compensation includes salary, benefits, and more.

Other Details:

• Location: In-Office
• Job Type: Full-time, W2
• Travel: Minimal

Job Type: Full-time

Pay: From $1.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Pleasantville, NJ 08232: Relocate before starting work (Required)

Work Location: In person