ADP is searching for a Manager of Digital Purchase Analytics. This position will be responsible for end-to-end performance measurement of ADP's Digital Purchase initiatives. This includes all actions from documenting business requirements, data wrangling, development of insightful reports/dashboards, providing valuable insights, and actionable recommendations. Successful candidates will have a good understanding of Digital marketing and B2B e-commerce analytics. This includes experience with B2B inbound lead funnels, CRO/Testing, visitor behavior, and E-commerce digital sale/onboarding analytics. He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives. He/she should be comfortable leading complex initiatives from start to finish independently.
Responsibilities
- Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges
- Design, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders
- Enhance / maintain existing population of dashboards and shared data sets
- Be a trusted analytical business partner that stakeholders lean on to make informed data backed decisions
- Present results, findings, and recommendations to various stakeholders including senior leadership across marketing, sales, product, and operations
- Partner with marketing operations and product to create new or enhance datasets and tracking
- Enhance analytical processes including Google Analytics tracking, CRM standardization, data flows, and dashboards
- Perform ad hoc analyses as opportunities arise
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Qualifications
The ideal candidate must have an established track record in digital marketing analytics or B2B e-commerce analytics role.
- Bachelor's degree
- At least 3 years of relevant experience
- Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses
- Expert level experience with Google Analytics
- Strong experience with Tableau
- Strong working knowledge of CRM systems (Salesforce) and behavioral analytics tools (hot jar, Content square)
- Strong experience with SQL
- Skill merging diverse data from different platforms, formats, and environments
- Experience analyzing data from marketing and sales databases
- Proficiency in Microsoft Office Suite (W/strong excel data skills)
- Experience with data warehouses (such as AWS or Databricks)
- Conceptual thinker with proven analytical problem-solving skills
- Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner
Role is Hybrid out of an ADP Office.
The US base salary range targeted for this job is listed in the compensation section below. Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.
If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match,Holidays, Personal Days Vacation, Paid Volunteer Time Off, and more.
The salary range for this role is $70,100 - $142,200/Year
Diversity, Equity, Inclusion Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
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Pay Range Legal Disclosure
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions.
We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.