Digital Marketing Coordinator

BBC Studios

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

Global Media and Streaming

BBC Studio’s Global Media & Streaming team is here to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.
Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.

The Position

Join our dynamic team as a Digital Marketing Specialist, where you'll shape compelling narratives across web pages, social media, and CRM platforms. Dive into managing our social media presence on Facebook, Instagram, and beyond, while optimizing YouTube content for maximum impact. Collaborate on email newsletter strategies and contribute to strategic campaigns for documentary and podcast launches. Analyze data insights and engage in social listening to drive informed marketing strategies. If you're a detail-oriented multitasker with strong analytical skills and a passion for digital media, apply now to become an integral part of our Direct-to-Consumer Marketing team.

Responsibilities include, but are not limited to:

• Crafting compelling copy for web pages, social media platforms, and CRM communications
• Managing social media presence across Facebook, Instagram, and other relevant channels
• Optimizing content for YouTube and ensuring effective publishing strategies
• Collaborating on the development of email newsletter strategies and plans
• Contributing to the strategic planning of marketing campaigns for documentary and podcast launches, as well as seizing reactive marketing opportunities
• Assisting in the planning and execution of marketing activities on partner platforms like Amazon, Apple, and Roku
• Analyzing data and insights, and actively engaging in social listening to inform marketing strategies.
• Assisting in conducting tests and optimizing performance across websites and social media platforms
• Providing clear briefs to the creative team regarding marketing assets
• Cultivating an extensive understanding of BBC Select, podcast content, and website material.

The Person

We're seeking a skilled Digital Marketing specialist to join our Direct-to-Consumer Marketing team. In this role, you'll collaborate across our BBC Select streaming service, podcast business, and other ventures. The ideal candidate will assist our marketing managers and be pivotal in driving audience acquisition and retention efforts in North America and beyond.

Required Qualifications

• 1+ years of hands-on experience in consumer marketing
• Proficient copywriting abilities
• Demonstrated experience leveraging social media platforms for marketing purposes
• Familiarity with YouTube channel management and content optimization techniques
• Basic proficiency in CMS platforms, particularly Wordpress
• Understanding of fundamental SEO principles

Desired Qualifications

• Competence in creating and editing images using Photoshop
• Outstanding communication skills, both written and verbal
• Strong analytical mindset, driven by data insights
• Exceptional attention to detail
• Ability to effectively juggle multiple tasks and priorities
• Bonus points for familiarity with documentary and podcast content, BBC operations, and British media landscape

Compensation and Benefits

The anticipated annual base salary for this position is $50-55k. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of two days per week.

Benefits and Perks:

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.