Digital Marketing Coordinator

Hal Leonard is seeking a highly motivated and creative Digital Marketing Coordinator to join our direct-to-consumer marketing team.

This entry-level position will play a crucial role in supporting two leading eCommerce brands, Sheet Music Direct and Sheet Music Plus, focusing on email marketing, social media management, and blog content creation. The ideal candidate will be a musician or have a musical background, which will resonate with our audience and enrich our content’s authenticity and engagement.

Why Join Us?

Hal Leonard offers a dynamic work environment where creativity and passion for music are valued and nurtured. We provide opportunities for professional growth and learning, aiming to foster the talents of each member of our team. By joining us, you will be part of a company that is making a significant impact on the music community and industry.

Key Responsibilities

• Email Marketing: Assist in the creation and execution of email marketing campaigns, including newsletter design, distribution, and performance analysis.
• Social Media Management: Support the management of our social media profiles, including content creation, scheduling posts, engaging with followers, and monitoring social media trends to optimize our presence. Knowledge and experience with TikTok is desirable.
• Blog Content Creation: Contribute to our blog by writing engaging and informative articles that appeal to our target audience, driving traffic and engagement to our websites.
• Analytics and Reporting: Monitor and report on the performance of Digital Marketing activities, providing insights and recommendations for improvement.
• Collaboration: Work closely with the direct-to-consumer marketing team and other departments to ensure a cohesive and effective marketing strategy that aligns with Sheet Music Direct’s and Sheet Music Plus’ goals and objectives.

Qualifications Required

• Bachelor’s degree in Marketing, Communications, Music, or a related field
• Strong interest in Digital Marketing and social media trends
• Excellent writing, editing, and communication skills
• Ability to work independently and as part of a team in a fast-paced environment
• Creative thinker with attention to detail
• Experience using visual editing tools (Adobe CS, Canva, etc.)
• Basic knowledge of email marketing tools (experience with Bloomreach is a plus).
• Musicianship or a background in music

How to Apply: If this description piques your interest and fits your skill set, please send your résumé, cover letter, and any relevant work samples or portfolio links to us by applying on Indeed.

Hal Leonard is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Please let us know your salary expectation for this role
• Tell us about your musical background and how it aligns with this role

Work Location: Remote