Digital Marketing Automation Specialist

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.
This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.
The Alumni & Stakeholder Engagement team has an exciting opening for a Digital Marketing Automation Specialist. This is a full-time, permanent position.
The Digital Marketing Automation Specialist (DMAS) works collaboratively across Advancement and the University to broad-based-communication goals are met. The Digital Marketing Automation Specialist partners with content experts, communication leadership and technical experts to generate best-in-class digital engagement. They plan, create and coordinate the delivery and tracking of communications assets for a range of digital engagement platforms. These assets are deployed and implemented using customizable software programs for delivery, content management, analytics and constituent relation management (CRM) tools.
This position advances the organization’s commitment to diversity, equity, inclusion and belonging (DEIB) by promoting anti-racist action and understanding. This position actively participates in programs, committees and DEIB professional development opportunities and is responsible for developing and supporting inclusive, equity-focused partnerships, communications and tools in support of the institution’s public mission.
What You Will Do:
Marketing Automation Program Management (65%)

Serve as a subject-matter expert on MARKETING AUTOMATION to guide and execute the delivery of online and electronic communications assets directed towards a variety of internal and external audiences.

Oversee daily delivery operations for alumni and stakeholder e-communications within a complex and dynamic environment.

Leverage the University’s constituent data to develop highly personalized and variable content for e-communications and websites.

Support the ASE Marketing and Communications project managers in meeting deadlines, campaign planning and strategy development.

Help develop MARKETING AUTOMATION best practices, including complex engagement streams, nurture campaigns and triggered communications.

Digital Engagement Analysis and Interpretation 30%

Help decision makers develop research questions and a framework for analysis; work with technical groups to deliver reports, dashboards and narratives that answer those questions.

Work with an Engagement Data Specialist to support event registration systems.

Collaborate with internal stakeholders to create and improve digital engagement services and experiences.

Other assignments 5%
MINIMUM REQUIREMENTS
A Bachelor’s degree and two years of related experience.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
What You Bring:

Experience in digital communications and marketing in an advocacy or mission-oriented setting.

Experience with prevailing MARKETING AUTOMATION software (e.g., Marketo).

Knowledge of CRM systems (e.g., MS Dynamics, Salesforce).

Proficiency with cross-platform analytics tools (e.g., Google Analytics, Mixpanel, Sprinklr, Segment).

Familiarity with data storage solutions, data handling and manipulation.

Proficiency with Microsoft Office suite for correspondence, special reports, spreadsheets, databases and forms.

What You Can Expect:

A highly collaborative and inclusive team that values working with others to complete projects and assignments.

Hybrid-work schedule with three days in the office and two days eligible for telework.

Cubicle/open workspace environment that may result in higher noise levels and visual distractions.

Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you log into your “My Jobs” page. If you choose to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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