Digital Marketing Specialist

Digital Marketing Specialist needed for a real estate tech firm
Job ID: 21923
Pay Rate: $28.70-29.60 per hour
Location: 100% Remote, United States only
Job Type: Contract, approximately 3 months, 40 hours a week

Whether buying a home or having worked as a Real Estate Agent, you know how fast-paced this environment can be. The housing market is feeling the weight of influx as things change in the world as we know it every day.

Our client is passionate about connecting people with the homes of their dreams. Named as one of Seattle's "best place to work", this company has disrupted the real estate industry with its innovative, forward-thinking approach to buying or renting a home.
As the company's email Digital Marketing Specialist, you'll be relied upon for your expertise on the creation and implementation of email and SMS marketing campaigns to drive sales and engagement for the business. You'll be data-driven, possess a deep understanding of email and SMS regulations, and have strong analytical skills to optimize the Client's campaigns.

What you'll be doing.

• Partner across an Integrated marketing group to drive multi-channel (including email, push, SMS, direct mail) lifecycle outreach strategies to our partner agents 
• Collaborate with the Partner Marketing, Product Marketing, Sales and Marketing Operation teams to develop lead scoring and nurture strategies, assess new opportunities, and help define orchestration between marketing and sales
• Partner and develop programs by cohorts to improve personalization, and create tailored messaging streams
• Work in tandem with Marketing Operations to scope automated tools meant to drive scale
• Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments
• Own the end-to-end management of lifecycle marketing GTM programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting

Experience and background we're looking for.

• 5+ years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs (B2B experience preferred)
• Considerable experience with marketing automation (Salesforce Pardot experience a plus)
• Demonstratable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.)
• A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets

Benefits that Parker Staffing offers to their Contract employees:

• Paid Sick/Safe Time (based on where allowable by law)
• Holiday pay
• Medical benefits with multiple plan tiers and Telemedicine access
• Employee Assistance Program (EAP)
• 401K with matching contributions

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. We encourage candidates from all walks of life to apply. If you're comfortable, please feel free to share your pronouns with us!