Digital Demand Generation Specialist

Our growing global digital marketing team is seeking a talented Demand Generation Specialist to own and optimize our digital campaigns. This role is responsible for driving quality inbound and outbound lead generation, overall website traffic, and digital campaign performance. This is a high visibility role within our global organization with a chance to work closely with product and commercial leaders to drive impact.

Increase lead generation via SEO and PPC for all brands and create a powerful inbound engine to support revenue growth.

· Develop SEO strategy and drive organic search traffic growth for product research and buying intent keywords.

· Work with web operations to balance traffic growth with conversion rate and achieve overall Fortive wide conversion rate and lead gen growth targets.

· Use CMS to deploy on page optimizations and track effectiveness of changes.

· Own LinkedIn, PPC and other 3rd party ad network campaigns to maintain and grow return on ad spend (ROAS).

· Audit website and landing pages to find technical SEO, SEM, and CRO opportunities and work with web operations to improve performance.

· Work with regional marketing leads to expand best practices and support quality inbound lead generation growth globally.

Drive vertical marketing and new business development campaigns to identify and engage target accounts.

· Work closely with product managers and commercial teams to create target account lists and ideal customer profiles.

· Advocate the usage of ABM and targeted marketing within our organization. Education commercial stakeholders to drive best practices for account targeting and nurturing.

· Strategize with content team to create high performing content that will engage and convert prospects and qualified leads.

· Use analytics to identify successful channels that drive highest impact. Actively optimize and find what works/doesn’t work within a budget, maximizing total funnel and revenue generated from digital activity.

Nurture both inbound leads and target accounts. Design engagement digital communications together with the content team to nurture qualified leads through the buyer journey.

Design engaging communications, work with content team to create meaningful emails, and nurture our vast number of leads through sales funnel/pipeline stages.

· Deploy ongoing nurturing and remarketing campaigns to maintain awareness with potential leads through the buying process.

· Work with subject matter experts and content team to develop campaign content mapped to the buyer stages and design to help customers solve their design challenges.

· Lead the creation of landing pages and website content to support success of ABM and other nurturing campaigns.

· Track and actively optimize existing campaign content. Identify best/worst performing content and create best practices to drive successful optimization across all campaigns.

· 3+ years of experience in digital marketing, with a focus on search marketing or digital campaign performance, preferably in B2B companies

· Experience working in a globally distributed team within a matrix environment.

· Process orientated with strong attention to detail and project management. Drive actions to completion and champion projects from start to finish.

· Proven experience creating and delivering a variety of digital ad campaigns with measurable results.

· Strong analytical skills and experience using web analytics tools (Google Search Console, Google. Analytics, Google Ads, etc.). Google certification is a plus.

· Proficiency in using SEO tools such as Screaming Frog, SEMRush, Ahrefs, etc.

· Basic Knowledge of HTML, CSS, JS to identify areas of opportunities and make SEO recommendations (hands on work handled by web ops).

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. 

Fortive: For you, for us, for growth. 

Ready to move your career forward? Find out more at careers.fortive.com.

The position is with Specialty Product Technologies (SPT).  Specialty Product Technologies (SPT) has grown to be a global leader as a core technology company comprised of several strong product lines. SPT designs, manufactures, and markets innovative products, services, and technologies to deliver manufacturing/operational efficiencies, cost-effective solutions, and high-quality products demanded by today’s industrial automation marketplace.

Every SPT product line has earned a “best in class” reputation and has been built on a solid foundation of achievement over a long period of time with proven reliability in the most rigorous and demanding applications. Each product line is considered essential components in the markets and applications they serve.

Founded in 1901 as the Veeder Manufacturing Company, the company joined the Danaher portfolio in 1986 and has continued to grow. Today, SPT is part of the Fortive Corporation.  The SPT product lines encompass the solid brands of Eagle Signal, Joslyn Clark, Namco Controls, Superior Electric, Thomson Nyliner, and Veeder-Root. SPT product lines can be found in a wide variety of applications and industries.

We Are an Equal Opportunity Employer

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.