Digital Marketing Specialist, Demand Generation

Summary

Ingersoll Rand is seeking a Marketing Specialist to execute Digital Marketing capabilities for blower and vacuum brands in North America. Success will be measured by achieving targets for campaign activations, MQLs, and Marketing Funnel Add.

In this role, you will be responsible for executing and analyzing integrated marketing campaigns and developing new content that effectively communicates solutions to end users in respective vertical markets. B2B Industrial marketing experience is preferred but not a requirement. Agency, editorial, and other Digital Marketing experience also match the requirements for this role.

The position is part of our Global Demand Generation Team, reporting directly to the Regional Demand Generation Manager. You will have the opportunity to be part of a regional Digital Marketing team and collaborate with marketers across the globe while aligning closely with the brand’s regional commercial and operational teams. This position is eligible for remote work.

Primary Responsibilities:

Campaign Management

• Execution of Integrated Campaigns: Execute and analyze integrated multi-channel marketing campaigns
  • Utilize VoC and market research to drive customer focused messaging
  • Effectively integrate campaign elements into overall Demand Generation and Digital Marketing strategies and standard work
  • Tracks and reports on campaign metrics accurately and efficiently
• Social Media : ownership of brand social media properties, strategy, content and posting schedule.
• Vertical Market Persona and Segmentation: Understanding of market segmentation and size for key verticals including wastewater, chemical, pharmaceutical, and general industrial.
  • Establishes criteria to build database of customers and prospects.
  • Effectively creates and maintains customer personas and journey maps for vacuum target audience and identifies challenges and pain points to create customer-centric messaging.
  
  

Content Generation

• Identify opportunities to develop content in partnership with sales channel partners and business development managers.
• Project management of content creation in partnership with the central Demand Generation team. Draft/create content as required including brochures, whitepapers, case studies, infographics etc.
• Project management of video, enhanced product images/renderings, and solution focused product content in partnership with central Demand Generation team and agency partners.
• Drive creative imagery and brand elements in alignment with global brand standards. Identify needs for enhanced product images and project manage agency partners to develop on time and within budget.

Digital Insights and Lead Management

• Deploy best practice lead management process with commercial teams, and partner to deliver profitable growth to the business
• Utilize analytics tools to develop new and translate available dashboards and reports on campaigns and lead metrics into meaningful insights the team can take specific action on to optimize the performance of marketing programs
• Maintain key performance indicators (KPIs) related to lead generation and conversion and monitor closely
• Serve as subject matter expert for analyzing trends and identifying opportunities to further optimize program performance

Other Responsibilities

• Coordination of regional tradeshows, webinars, and events
• Regional alignment with global brand and graphic standards
• Development and maintenance of process Standard Work documentation
• Other responsibilities as assigned

Professional Requirements

• 3+ years’ experience in Digital Marketing, integrated marketing preferably in an industrial, B2B company
• Bachelor’s degree in marketing, business, engineering, or a related field with experience in web or Digital Marketing or related web development OR comparable industry experience.
• Experience with end to end marketing campaign approaches (email, social, PR, webinars, etc)
• Experience in Eloqua or similar marketing automation platform.
• Experience in Salesforce or similar CRM.
• PC proficient to include Microsoft Word, Excel, PowerPoint
• Experience in Adobe Creative Suite is a plus.
• Position requires occasional travel. Travel could include international and domestic.

Competencies and Personal Characteristics

• Results oriented and competitive natured.
• Strong problem solving skills with a solutions-driven mindset driven by analytics.
• Strong project management skills. Ability to work projects from start to finish – identify opportunities and drive execution.
• Understanding of integrated marketing principles/concepts, customer segmentation and buying journey.
• Ability to work in a matrixed organization and work across other functional peers, other SBUs, and global peers.
• Demonstrate strong verbal, communication, and presentation skills.
• Excellent prioritization and organizational skills.
• Ability to influence in a collaborative environment.
• Creative, curious and energetic personality willing to assume multi-dimensional role and desire to learn new products and markets.