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SalaryABOUT SOURCEPASS
We are Sourcepass, an IT consulting company (MSP) that has been providing network support and solutions for our clients since 2001. We create and deliver innovative IT services, cloud computing, and security solutions that match the right technologies to specific industries and business strategies. We strive to provide top quality IT services to our clients so they can focus on the productivity and profitability of their business.
We have been named by Channel Futures as one of the world's 501 most strategic and innovative MSP's for the past 6 years and awarded Top Workplaces in 2020 and 2021 by Newsday! Pretty cool right? We like to think so!
WHY JOIN US?
At Sourcepass we are focused on growing our team members and giving the proper tools for success. We support and highly encourage professional development. We seek to be a cultivating environment for new ideas and suggestions with an opportunity to collaborate with world class team members.
We have an exciting opportunity to join our amazing team of 500+ staff as a Demand Generation Specialist.
Feel free to check out our website at www.sourcepass.com to learn more about us!
POSITION SUMMARY
As a Demand Generation Specialist, you'll be responsible for planning, design, and execution of key marketing campaigns to educate buyers on our services and solutions, fill the sales funnel with quality leads, elevate our brand and core principles, and promote client and industry events. Ideal candidates will have experience with a wide variety of marketing disciplines and tools to create high-impact digital marketing campaigns, manage digital advertising, and leverage marketing automation to maximize results. This is a full-time remote position where you will work closely with other members of the Marketing and Sales Operations team to accomplish our mutual goals. The salary for this position is $85,000 + (negotiable based on experience).
RESPONSIBILITIES
- Planning, design, and execution of Demand Generation campaigns to fill the sales funnel with quality leads, educate and nurture potential clients throughout the sales cycle, and produce prospects and opportunities for the sales team
- Build campaigns targeting specific market segments, key verticals, roles, company types, and named accounts
- Execution of campaigns and related marketing for webinars, email campaigns, in-person events, vendor sponsorships, retargeting, and brand awareness
- Build end-to-end campaigns that include search engine marketing (SEM), social media, e-mail marketing, buyer education, and supporting elements within the sales cycle
- Assist with the development of content, including copywriting and creative design for in-house campaigns, and coordination with 3rd party vendors for more extensive campaigns
- Management of Google Ads platform and advertising campaign in cooperation with our Google Ads vendor
- Tracking and management of marketing development funds related to Demand Generation activities and campaigns
- Regular reporting on campaign performance, revenue attribution, ROI metrics, and A/B testing
- Coordination with Sales Operations and Client Success on campaigns, contact lists, lead generation, and other sales initiatives
DESIRED SKILLSET/EXPERIENCE
- MSP or SaaS company experience preferred
- 2+ years of experience in Demand Generation or marketing
- 2+ years building and managing campaigns within HubSpot
- Must have a detail-oriented, self-starting mindset
- Strong creative and advertising design skills
- Associate or bachelor's degree in marketing, advertising, communications, sales or related field
