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Form of workOverview
Konica Minolta is seeking a talented and experienced Digital Content Strategy and Development Manager to join our digital marketing team. In this role, you will take a crucial part in developing and executing our Digital Content Strategy to drive brand awareness, engage our target audience, and generate leads for North America.
Using your authentic-storytelling skills, you will help drive the firm's brand voice on our website and in digital marketing projects. You have a knack for writing engaging copy that conveys complex ideas to different audiences while optimizing it for digital readers and search engines. You will collaborate with SMEs and department colleagues across the organization on a wide variety of projects.
This is an exciting opportunity to make a significant impact and shape the Digital Content direction, strategy, creation and reporting of content for campaigns, website and sales enablement. You will also collaborate with cross-functional teams to shape our Digital Content Strategy to support the organization's marketing initiatives and bottom line.
Responsibilities
• Lead the Digital Content Strategy and execution across digital platforms, marketing campaigns and events engaging our target audience, and generating leads for North America
• Create content that helps support the strategies and initiatives of the marketing and sales team, making best practice recommendations to help meet campaign goals (Whitepapers, eBooks, Guides, Infographics, Sales Enablement, etc)
• Develop Content Strategy documentation including basic content hierarchy and user flows within FIGMA or Adobe XD.
• Collaborate with colleagues across UX, design, marketing, brand, product, SEO to support marketing objectives.
• Partner closely with SEO to write SEO-friendly copy across Konica Minolta's digital properties.
• Manage and maintain the content calendar, ensuring a consistent flow of content that resonates with the target audience across various channels and formats.
• Oversee project communication, content, timelines and collaboration effort between marketing teams
• Measure the success of content and materials produced and utilize the analytics to make recommendations and develop best practices to maximize the effectiveness of future materials
Qualifications
• Bachelor's degree in communication, business, marketing or equivalent education and experience required
• 7+ years of experience in B2B marketing, or content marketing function- technology industry preferred
• Outstanding written and verbal communication skills and ability to work in a collaborative environment
• Must have excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests
• An ability to rapidly understand and translate business challenges and solutions into marketable content to help drive revenue and pipeline
• Knowledgeable in content mapping to support each stage of the Buyer's Journey
• Understanding the metrics behind marketing and how marketing campaigns relate to the bottom line
• Strong understanding of SEO and how content supports digital marketing efforts
• Experience with Adobe Creative Suite and the technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently, is required
• Experience using marketing automation and CMS platforms, Marketo/Pardot and Wordpress preferred
About Us
About Konica Minolta
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
Konica Minolta is seeking a talented and experienced Digital Content Strategy and Development Manager to join our digital marketing team. In this role, you will take a crucial part in developing and executing our Digital Content Strategy to drive brand awareness, engage our target audience, and generate leads for North America.
Using your authentic-storytelling skills, you will help drive the firm's brand voice on our website and in digital marketing projects. You have a knack for writing engaging copy that conveys complex ideas to different audiences while optimizing it for digital readers and search engines. You will collaborate with SMEs and department colleagues across the organization on a wide variety of projects.
This is an exciting opportunity to make a significant impact and shape the Digital Content direction, strategy, creation and reporting of content for campaigns, website and sales enablement. You will also collaborate with cross-functional teams to shape our Digital Content Strategy to support the organization's marketing initiatives and bottom line.
Responsibilities
• Lead the Digital Content Strategy and execution across digital platforms, marketing campaigns and events engaging our target audience, and generating leads for North America
• Create content that helps support the strategies and initiatives of the marketing and sales team, making best practice recommendations to help meet campaign goals (Whitepapers, eBooks, Guides, Infographics, Sales Enablement, etc)
• Develop Content Strategy documentation including basic content hierarchy and user flows within FIGMA or Adobe XD.
• Collaborate with colleagues across UX, design, marketing, brand, product, SEO to support marketing objectives.
• Partner closely with SEO to write SEO-friendly copy across Konica Minolta's digital properties.
• Manage and maintain the content calendar, ensuring a consistent flow of content that resonates with the target audience across various channels and formats.
• Oversee project communication, content, timelines and collaboration effort between marketing teams
• Measure the success of content and materials produced and utilize the analytics to make recommendations and develop best practices to maximize the effectiveness of future materials
Qualifications
• Bachelor's degree in communication, business, marketing or equivalent education and experience required
• 7+ years of experience in B2B marketing, or content marketing function- technology industry preferred
• Outstanding written and verbal communication skills and ability to work in a collaborative environment
• Must have excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests
• An ability to rapidly understand and translate business challenges and solutions into marketable content to help drive revenue and pipeline
• Knowledgeable in content mapping to support each stage of the Buyer's Journey
• Understanding the metrics behind marketing and how marketing campaigns relate to the bottom line
• Strong understanding of SEO and how content supports digital marketing efforts
• Experience with Adobe Creative Suite and the technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently, is required
• Experience using marketing automation and CMS platforms, Marketo/Pardot and Wordpress preferred
About Us
About Konica Minolta
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
