Digital Analytics Manager

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering a best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Brightspeed is seeking an experienced and performance-driven Analytics professional to join our growing eCommerce team. As Digital Analytics Manager, you will analyze data from multiple sources to support decision-making related to Brightspeed’s website and mobile apps. In addition to expertise in data analysis and the ability to provide valuable insights, this role requires a consultative mindset, exceptional communication skills, and the ability to partner with cross-functional teams.

As a Digital Analytics Manager, your duties and responsibilities will include:

• Utilize Google Analytics, FullStory, and other web analytics tools to monitor site performance and customer behavior. Analyze data to identify growth opportunities and areas for improvement.
• Provide a high-value consultative layer on top of all data deliverables. Leverage visualization tools (Looker, Power BI) to tell compelling and actionable data stories.
• Collaborate with other Analytics teams within the company to align on appropriate data sources and maintain consistency across reports.
• Develop and maintain dashboards to track key performance indicators (KPIs) in an easily digestible format.
• Create ad hoc reports as necessary. Collaborate with cross-functional teams - including marketing, strategy, IT, sales, and product development - to define analytics requirements and objectives.
• Identify opportunities to enhance the customer journey and optimize conversion rates through data-driven insights.
• Develop digital channel forecasts for sales and account management metrics and monitor progress toward objectives.
• Stay updated with industry trends and best practices regarding Google Analytics eCommerce, and web analytics and provide recommendations for improvements and optimizations.
• Partner with technical team to ensure website data can be tracked accurately through the effective implementation of tags and other tracking mechanisms.
• Assist in the company’s transition from Google Universal Analytics to GA4.
• Contribute to A/B and MVT testing and other experiments by developing effective frameworks by which to measure results.
• Train and educate team members on analytics tools, methodologies, and best practices.

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s degree in Business, Statistics, Mathematics, or a related field. Master's degree preferred.
• 5+ years of proven success as an Analytics professional, with at least 3 years focused on web analytics and eCommerce.
• Experience conducting analysis of on-site user behavior, including 3+ years significant hands-on experience with site analytics tracking platforms (Google Analytics preferred).
• Strong analytical skills, with the ability to transform data into compelling stories for audiences with varying degrees of technical experience.
• Proficiency in data visualization tools such as Looker, Power BI, or Tableau.
• Solid foundation in sales analytics techniques, including forecasting and trend analysis.
• Attention to detail and commitment to accuracy in data analysis and reporting.
• Ability to work independently in a fast-paced, dynamic environment.
• Telecommunications industry experience a plus, but not required.

#LI-MT1

WHY JOIN US?

We aspire to contemporary ways of working.

At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusionare at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice

WHY JOIN US?

We aspire to contemporary ways of working.

At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusionare at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice