Demand Marketing Specialist

**Please note this is a work-from-home/remote position. Although it is remote, we require a Right To Work in the US. Ideally, you will be on EST.*
It's an incredibly exciting time for IRIS Software Group as we scale across North America. In the past 18 months, we have enjoyed a TREBLE employee headcount.

IRIS Software is looking for a Demand Marketing Specialist to join us as we continue to grow in the Americas market. In this role, you will be responsible for the strategy and execution of multi-channel marketing programs to generate pipeline revenue for one of IRIS’ solution areas.

The ideal candidate must have prior experience working in a fast-paced, ‘digital-first’ marketing environment and have an appetite for scaling up and driving excellence.

Reporting to the Director of Marketing, this role will work collaboratively and cross-functionally, aligning closely with marketing, sales, and product team members to market our practice management solutions.

Responsibilities

This position requires a good grasp of creating and executing integrated marketing strategies. This candidate will have strong project management skills with attention to detail and the ability to communicate effectively.

• Design and execute integrated marketing programs to increase demand, drive lead conversion, and accelerate the pipeline of leads to close
• Develop a deep understanding of our personas, products, and buyer’s journey
• Manage solution-specific ABM programs through implementation and optimization
• Use marketing automation tools to track and optimize lead generation and lead nurturing programs through email campaigns, content marketing, paid media, and social media channels
• Creative conception and development with an internal content team and external agencies

Required Skills and Experience

• Bachelor's Degree in Marketing, Communications preferred
• 3-5 years of marketing experience, preferably for B2B companies, with a heavy emphasis on digital marketing programs
• Background in marketing services a plus
• Proven success executing account-based marketing programs and campaigns
• Experience with Salesforce, Marketo
• Experience with analytics software such as Google Analytics, SEMrush, Search Console, social media ad managers, Hot Jar, etc.,
• Demonstrated success running and reporting on digital marketing programs
• Good communication skills (verbal and written)
• Self-starter and effective multi-tasker

About IRIS

As one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.

IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.

Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.

Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.

It’s vital these mission-critical functions work first time, every time.

That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth.

IRIS is a company built on hiring the best people; our people are our greatest assets.

They enable us to be the innovative, market-leading, and high-performing company that we are today.

We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women.

These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.

IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.

This is why we work to create an environment where employees feel like they are part of a team.

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