Demand Generation And Digital Marketing Manager

BCC Software is the leading postal and presort software solutions provider. With over 40 years of industry experience, we are dedicated to ensuring that all of our software products and marketing solutions are always ahead of the curve and compliant with the latest USPS regulations.

Job Objective 

This role is primarily responsible for leading BCC's demand and lead generation efforts, building offers, creating, executing, and analyzing campaigns to increase leads and generate demand for BCC Software's postal solutions. Working directly with the marketing team, sales and product management, this new function will play a critical role in moving customers up market, growing the sales pipeline, driving new business, and measuring the results of our efforts. This person will also support key marketing activities and provide Digital Marketing. 

Essential Functions 

• Develop and spearhead Demand Generation strategies that funnel leads and fuel revenue growth, using methods like email marketing, webinars, Pay-Per-Click (PPC) advertising, SEO, and more. 
• Lead, execute, and optimize full-funnel demand and lead generation campaigns that generate leads, move prospects through the funnel and buyer journey and deepen our relationship with current customers.  
• Work collaboratively to support sales, product management, and marketing with a regular cadence of campaigns aligned with business initiatives and goals. 
• Develop campaigns, offers, and segmentation strategies; implement and manage campaigns and appropriate resources to increase response and conversion rates. 
• Develop, contribute to and coordinate campaign content, including website content development that supports lead generation efforts. This includes (but is not limited to) e-mail campaign management, lead generation, search engine marketing and promotions. Ensure all copy and art direction works cohesively and meets company standards and requirements.  
• Manage scheduling, testing, timelines, and calendars for Demand Generation efforts.  
• Achieve, analyze, and report on marketing lead Generation and online activities and defined KPIs, providing insights on cost per acquisition and attribution. Use data to recommend activities and optimize Demand Generation and online marketing. 
• Utilize marketing technology, including marketing automation and CRM tools (ClickDimensions and Microsoft Dynamics), API utilization, data attribution, and analytics for integrated lead generation campaigns. 
• Use Google Analytics, Google Ad campaigns, and marketing automation software to support SEO/SEM optimization and PPC strategies. 
• Provide Digital Marketing such as online ads and search engine marketing to support marketing (Demand Generation, events, etc.) and maximize business and marketing objectives.  
• Provide guidance/leadership to various internal departments on the focus and direction of current and future lead and demand activities to ensure efficiencies, customer retention, and new customer acquisition.  
• Continuously optimize processes. Generate regular reports to track campaign effectiveness and provide actionable insights to increase efficiency and engagement. 
• Collaborate on key marketing activities, as needed (events, trade shows, user conferences, webinars, communications, etc.). 
• Additional responsibilities, as required.

• BA/BS in communications, marketing, or similar field. 
• Highly motivated and results-driven individual with a passion for email marketing, data analytics, building and documenting processes, and testing variables across marketing automation.  
• 5+ years of experience in B2B (business-to-business) demand marketing and lead generation or marketing, building marketing campaigns through a variety of channels (digital, email, in-person, print, etc.) 
• Proven ability to drive leads and build the funnel for sales and product initiatives, primarily using direct response marketing in email marketing drip campaigns.  
• Excellent skills in the full lead lifecycle from analyzing market data and trends, to target market and segmentation identification, to offer and content development, to testing, tracking, analyzing, and reporting on campaign KPIs and efforts. 
• Strong skills in marketing automation platforms (ClickDimensions), CRM systems (Dynamics), API utilization, and analytics tools. 
• Proficiency in Google Analytics, SEO/SEM strategies, Google and LinkedIn ad campaigns and paid media campaigns.  
• Demonstrated analytical strength using data analysis to measure ROI, increase efficiency and performance, and inform next steps.  
• Some financial planning experience for creating offers, budgeting, and optimizing spend. 
• Strong time management, problem solving, planning, project management and organization skills to work on multiple high-priority projects simultaneously under tight deadlines. 
• Direct experience developing content calendars and messaging cadence. 
• Experience with Microsoft suite and Office 365 (Excel, Word, PowerPoint, SharePoint) software 
• Effective communications (written and verbal) and interpersonal skills.  
• Able to work both independently as a self-starter and thrive working collaboratively with a small, fast-paced marketing team that strives for excellence while demonstrating teamwork in everything we do. 

Please apply at https://bccsoftware.com/careers/demand-generation-and-digital-marketing-manager/

BCC Software provides equal employment opportunity to all individuals regardless of age, race, color, creed, religion, ancestry, sex (including pregnancy, childbirth or related medical conditions), gender, sexual orientation, gender identity or expression (including transgender status), national origin, veteran or military status, marital status, genetic information, physical or mental disability, familial status, reproductive health decisions, status as a victim of domestic violence, or any other basis protected by applicable laws and regulations. Further, the company takes affirmative action to ensure that applicants are employed, and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.