Demand Gen Marketing Lead

Orby AI builds the next-generation Automation AI platform to automate repetitive processes. It provides a unique "observe, learn, and automate" end-to-end experience powered by an actions-based foundation model. Orby observes a user's activities, identifies repetitive work steps, and generates the suggestions that ultimately automate these tasks. Moreover, Orby works behind the scenes to continuously learn from human feedback, becoming smarter with no coding involved.
The two founders have unparalleled domain knowledge and AI expertise - Bella Liu led AI product and business development teams at UiPath (enterprise automation leader) from the early stage to post IPO and Will Lu led the engineering teams at Google building successful enterprise AI products in the last decade. Throughout the beta development, Orby has partnered with some of the world's largest organizations to deploy the product and save users valuable time. They also hired world-class engineering, research, and design talent from Google, Microsoft, and Stanford who have extensive experience building cutting-edge technologies. Orby recently raised a Series A round from top VCs with a strong track record of backing category-defining companies.
Location: SF Bay Area
Responsibilities

• Collaborate with the founders and initial GTM team to define the marketing strategy and plan for driving inbound leads
• Work closely with the sales team to refine target accounts, build account-based marketing strategy and launch integrated campaigns
• Implement and optimize lead gen campaign, especially with field marketing activities such as local events
• Leverage creative content to drive engagement and leads
• Plan and execute field marketing campaigns, events and promotions to engage with target audience and support lead gen efforts
• Define and track key performance indicators (KPIs) to measure the effectiveness of the marketing efforts. Use data to make informed decisions and iterate on strategies.

We're Eager to Work with individuals

• Who want to join our mission to use AI to optimize efficiency and help people save time.
• who embrace excellence and consistently deliver top-tier work.
• who are Innovators and thrive on creative thinking and dare to tread new paths.
• who take bottomline responsibility, ownership and drive results.
• and are Team players of the highest integrity, who foster trust and honesty.

Where We Work

• We work in a hybrid model. During the week we're in the office three days a week. During the day we have core hours when everyone is expected to be available. We are currently hiring in Sunnyvale, CA, although we do sometimes make exceptions.

Minimum Qualifications

• Bachelor's degree in engineering, marketing, business, or a related field.
• 8 years of experience in marketing, preferably in the tech or startup industry.
• Proven track record of successful marketing execution
• Excellent written and verbal communication skills.

Preferred Qualifications

• Having worked in enterprise software industry (deal size $200K plus)
• Having worked in product marketing for AI or related emerging technologies
• Having worked in early stage startups
• Having owned the Demand Gen Marketing of an entire product or platform
• Strategic and creative

Compensation

• We aim to attract and retain the best employees and compensate them in a way that appropriately and fairly values their individual contributions to the company.
• Comp range: $150-190K. Generous equity.
• We provide competitive benefits including medical, dental, and vision plans, unlimited PTO, paid lunch for in office days and a 401(k) savings plan with company match.