Account Lead, Commercial Marketing

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
Virgin Music is looking for a superstar Account Lead/Manager to join our industry leading Commercial Marketing team. This role will build go-to-market commercial release plans, seek, create, and execute various commercial opportunities and creative release strategies while nurturing important relationships with our commercial accounts, artists, and label partners. The successful candidate will have exceptional relationship management skills, be proactive, results orientated, a strategic thinker with an analytical mind, can handle large amounts of work in a fast-paced environment and serve as an advocate for Virgin's artists and label partners.
How you'll CREATE:

• Relationship Management: develop and maintain strong relationships and work specifically with DSP/Streaming services to drive storytelling and strategy while collaborating with the corresponding playlist/genre leads by utilizing plot, marketing, cultural capital, and data to deliver on targets/goals/plans while supporting/supplying necessary asset collection and pitch administration. Attend regular in-person and video meetings and taking partners to shows. This is an essential part of the role and relationship management skills are key.
• Partner Account Manager: Represent Virgin Music Group repertoire as the Account Lead across various commercial accounts while ensuring an ongoing knowledge base of all best practices, personnel, and opportunities across the key commercial accounts this role is responsible for. This role will serve as the primary and secondary account support for various key accounts, managing the partner relationships, release strategies, long lead planning + music playbacks, ongoing campaigns and account best practices while pitching for and securing on going opportunities for our Artist and Label partners.
• Label Relations: Work directly with Virgin Music Group labels to identify opportunities for their release schedule, educate and advocate account best practices, create account and label call agendas and ensure goals are being met via key performance indicators, reporting and Virgin Music Group team communications
• Streaming and Commercial Marketing Strategy: Create dynamic and engaging release plans and campaigns that drive successful commercial results
• Data Analysis: Provide daily and in depth strategic analysis and recommendations on consumption, listener behavior and account performance
• Label Meetings: Be available for all label meetings to communicate release performance, provide strategic recommendations, build plans both with labels and partners and ideate/strategize
• Digital Marketing Strategy: Work with the label's digital and marketing departments to ensure that our partners are building creative, innovative campaigns that engage fans utilizing pre-existing platforms and new technologies
• Artist Relations: Liaise directly with labels, managers, and artists in the lead up to, and during a release cycle and any in-person/virtual events to ensure smooth execution
• Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance within the culture of the scene, conveying what is meaningful for the account, their consumers, our artists, and benchmarking artist/manager expectations.

Bring your VIBE:

• Must have exceptional relationship management skills with existing music industry relationships and ability to collaborate with all teams across the business
• Analytically minded with the ability to read data and trends. Must be goal orientated and extremely organized
• Can handle extremely large workloads and multi-task in a very fast-paced, high volume music environment is critical to this role and a must
• Experience strategizing and executing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
• Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
• Candidates should be creative, innovative, results oriented with strong attention to detail, and resourceful.
• Must be incredibly organized, able to prioritize and multi-task under pressure
• Must be proactive, have a 'can do' attitude and be willing to attend multiple live shows throughout the week
• Must be passionate about music!
• 3+ years' experience in music industry sales or marketing with experience in the music streaming space preferred
• Project Management Experience preferred
• Existing relationships with labels and/or existing contacts at commercial/marketing platforms preferred
• College degree preferred

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$41,858-$86,690
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.