Website Marketing Lead

Job Type
Full-time
Description
What if I told you it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated?
See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing.
At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together!
Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline - "Educate. Inspire, Empower." - is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work.
With diversity and inclusion at the forefront of Westcliff's core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Westcliff team, you'll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff's progress as we grow and succeed together!
We are searching for a highly-qualified Website Marketing Lead who can take our website to the next level. The right candidate will have a strong background in Website Marketing/SEO, management, lead generation and development, all with a great understanding of the latest trends and technologies. Additionally, the Website Marketing Lead will be responsible for the management of projects and activities that ensure delivery of a high-performing website that presents compelling experiences to our prospective and current students.
Objectives of this role:

• Manage and own the strategy for the website.
• Align the website with the organization's brand, mission, and standards.
• Responsible for website and SEO analytics including Google Analytics, Google Tag Manager, and Looker Studio.
• Coordinate, manage and execute ongoing website development projects from a marketing perspective in partnership with internal resources and external agencies.
• Serve as the primary liaison between IT and various marketing stakeholders.
• Develop and manage Website/CMS (WordPress) governance & processes for the business plus marketing automation tools.

Responsibilities:

• Manage and provide guidance on marketing-related aspects of the institution's web presence.
• Manage and own the strategy for the website as it pertains to marketing, SEO, UX/UI, information architecture, lead generation, and content management.
• Proactively coordinates with other marketing team members to ensure active promotions, initiatives and campaigns are represented on the website(s).
• Manages and collaborates with web design agency, development, IT and content staff to monitor and improve search engine optimization (SEO) results for the company's site(s).
• Responsible for web analytics including: Looker Studio, Google Analytics and Google Tag Manager.
• Performs year-over-year and monthly goals and reporting.
• Utilizes all related/necessary tools including WordPress, Google products, heat mapping, etc.
• Maintains current knowledge of trends and developments in online marketing.
• Creates and enhances journeys for our persona's on the website that facilitate the achievement of web KPIs using insights from quantitative and qualitative behavioral data.
• Review and monitor the website daily to provide regular web quality assurance checks. Responding to and troubleshooting all website issues.
• Create strategies to grow subscriber base and web traffic metrics.
• Conduct content audits to update and eliminate redundant and/or duplicate information.
• Ensure the website security, updates, back ups and ADA compliance is occurring and up-to-date with IT and agency support.
• Work with traffic coordinator on a daily/weekly basis to manage requests and update on project timelines.
• Specials projects/initiatives as needed.
• Other duties as assigned.

Requirements
Qualifications:

• Bachelor's degree in computer science, IT, systems engineering, or related qualification.
• Seven-plus years of work experience as a website manager.
• Expert knowledge of Macromedia suite, Adobe suite, Content Management Systems, and W3C Web standards.
• Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.
• Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multitask.
• Prior experience of working with a marketing automation platform.
• Self-driven and highly motivated.

Equity Eligible:
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for hiring in US is $70K-$75K per year DOE.
Limitations and Disclaimer
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound.
Westcliff University is an Equal Opportunity Employer
Salary Description
$70K-$75K/yr