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Form of workJob Description
This newly-created role based at our NYC office will be critical for ASOS’ future success in the US market. We're looking for a strategic, commercially minded Data Analyst to drive ASOS’ business in the US through uncovering high value insights about our customers, their behaviours and preferences, leveraging data to understand key drivers of business performance and profitability, and continually measuring the impact of initiatives to steer investment decisions.
You'll be flexing your analytical skills to uncover actionable insights spanning a range of functions, working and collaborating directly with senior stakeholders. The ideal candidate will be innately curious, have a strong business acumen, a robust technical toolkit and a passion for fashion.
This is a high impact role where your insights will directly influence and contribute to ASOS' success. You're not just in the driver's seat; you're the engine propelling us towards achieving our growth ambition. If you're the kind of analytical powerhouse who enjoys cracking tough problems and crafting ingenious solutions, this is where you belong.
What you will be doing:
- Combine market, customer, marketing and assortment insights to drive a holistic picture of performance, proactively communicating key trends and opportunities to senior leadership
- Complete exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer and product segmentations to help determine high impact actions and strategies.
- Dive deep into customer data to gain a profound understanding of our audience, and use these insights to drive improvements in our marketing strategy, experience & offering
- Identify trends in performance, investigate drivers, and present findings to diverse stakeholders, articulating the “so what” by translating insights into strategic, actionable recommendations
- Develop methodologies to measure the impact of initiatives and tests across our site, marketing, price/promo, product assortment, delivery proposition, and other areas affecting our customer journey and operations.
- Develop key metrics and dashboards to monitor business health, measure success and support strategic initiatives
- Identify business growth opportunities based on customer insights and market trends
- Independently plan and prioritize work based on market strategy and priorities
Qualifications
- Previous experience working in Data Analytics/Data Science
- A data enthusiast who enjoys immersing yourself in data to solve complex business problems and present compelling stories that drive change
- Experience in mining and analysing large data sets, with proficiency in using data and statistical analysis tools to query datasets and drive end-to-end complete analysis that helps accelerate the business.
- SQL experience is essential, experience with Adobe Analytics or clickstream data is a plus.
- Experience using data to create compelling stories that communicate key messages across the organisation and to influence various levels of management decision making
- Commercial mindset, with a strong understanding of how data insights can drive business impact and profitability
- An obsession with the customer and ability to analyse trends and data through the customer lens
- A collaborate approach and ability to operate as an analytical thought partner who can translate business questions into data analysis visions to execute.
- Strong communication skills, comfortable presenting data to groups of stakeholders in a way that is effective and concise
- The ability to break down complex problems into smaller ones
- An interest in the 20-something customer and fashion industry
- Experience with web analytics and clickstream datasets (desirable)
- E-commerce work experience (desirable)
- Strong background / education in a quantitative or business discipline (desirable)
Additional Information
Whats in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops - personal development opportunities across the business and access to a huge range of LinkedIn learning materials
- 14 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical and dental care scheme
- Company 401(K) plan
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.
How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
