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SalaryJoin Our Movement
BCI Burke is a growing company that designs and manufactures equipment for playgrounds, recreation, outdoor fitness and classrooms! Using research-based design, that help everyone find the best of themselves through play and movement. Founded in 1920 in Fond du Lac, Wisconsin, our passion, mission and business is to bring Play That Moves You ® to the communities we serve. With hundreds of dedicated employees, BCI Burke is a leader in the recreation industry and continues the more than 100-year dedication to being a partner to parks and recreation, schools, churches, Homeowner’s Associations, childcares, Landscape Architects, and anyone who is looking to bring play and outdoor recreation to their community. Joining Our Movement as a Copywriter will give you the opportunity to be part of something bigger and grow your career with Burke!
What Moves You?
We’re not going to lie; this is an amazing opportunity. It requires hard work, a lot of innovation and enthusiasm and, of course, an abundance of Purple Passion (def. a love of play, bringing play to communities and specific love of Burke and those you work with)! If you’re an energetic person who thrives on variety and enjoys a combination of leadership, coaching, design, marketing and sales, keep reading – we have the role for you!
The Role – What You’ll Do!
This role will oversee various projects and manage external partners to provide copy and content that will elevate the Burke brand. The role will be responsible for proposing, determining, and managing written content for Burke’s marketing materials and supporting marketing efforts to assist our representatives in growing their firms. Success in this role means stronger brand equity, improved audience engagement, and increased sales of Burke products. The Copywriter reports to the Director of Marketing and will collaborate with the marketing team, retained external partners, and cross-functional stakeholders.
Things you’ll do to rock this role:
- Use words to influence customer’s emotional connection with Burke brand and products.
- Articulate and demonstrate the Play that Moves You brand position with upbeat and written word content across digital and print channels.
- Establish and integrate written communication standards throughout Burke, building impact for all communications and marketing efforts.
- Write, acquire, edit, and distribute written communications that will broaden customer awareness and perception of Burke and its products.
- Assist with sales presentations and customer meetings as needed.
- Collaborate with the team to create a documented brand voice.
- Work from creative briefs and team with graphic designers to develop and execute concepts for product and marketing initiatives.
- Partner with requestors to identify business objectives and ensure that creative solutions are on strategy.
- Manage internal communications for Burkies to build awareness, sense of connectedness and brand loyalty.
- Maintain knowledge of industry and marketing communications trends and incorporate new ideas into company's process and procedures.
- Perform all other duties as assigned.
Qualifications That Move Us!
- Bachelor’s degree in communications, journalism, or related field
- Minimum 5+ years’ professional experience with 3+ years in marketing or communications
- Track record of accomplishment in cross-functional endeavors
- Strong editing and writing skills, thorough knowledge of AP Style
- Experience in working with outside resources (freelance writers, PR professionals, etc.)
- Ability to create long- and short-term work calendars and to meet deadlines.
- Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes.
- Skills to support a wide variety of assignments, including catalogs, blogs, email content, website copy, sell sheets, press materials, and advertising copy.
Value Added Skills:
- Parks & Recreation experience
Teamwork
We have an awesome team at Burke and the right individual for this role will fit well within our culture of teamwork, straightforward and open communication. Oh, and you need to have a passion for people and play!
Benefits:
Health:
Comprehensive medical including optional dental and vision insurance and health savings or flexible spending accounts
401(k) with match
Employee assistance program
Life insurance
Disability insurance
Work-Life Balance:
Flexible schedule
Paid time off
Employee Appreciation:
Summer food truck parties every week
New fitness center
Gifts
Referral program
Burke is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Military veterans are encouraged to apply.
