Copywriter

Allianz Partners USA is seeking a Copywriter to join our industry-leading B2C marketing team, helping to build on a history of thoughtful and effective creative executions and campaigns.

In this role, you will be responsible for writing compelling, unique and results-driven copy for multi-media, integrated marketing campaigns. You can sculpt stories that inspire your audiences to explore the world but, at the same time, you always have one eye on the accuracy and compliance of your messages. You are a relationship-builder, a sponge for customer insights and contextual information, and a copywriting powerhouse when it comes to both short- and long-form copy.

At Allianz Partners, we foster a culture of collaboration, caring, and growth. If you’re looking for a work environment where you are valued for your ideas, your opinions, your desires, your unique background, and everything else that makes you, you – you’ll find it with Allianz Partners.

What You Will Do

• Collaborates with designers, strategists, content specialists, and leaders in a cross-functional, cross-divisional environment to solve problems creatively and create ad concepts in order to produce the strongest creative work possible. 
• Concepts and writes for all types of advertising/marketing projects such as: print ads, product collateral, email campaigns, banner ads, outdoor/out-of-home, corporate websites, web landing pages, articles, scripts, TV and radio/video scripts, blog posts, social media, etc.—with a heavy focus on digital placements.
• Creates original concepts, for clear, concise and convincing writing that is grammatically correct, materially accurate based on research, applies appropriate brand tone/voice, adheres to compliance guidelines, leverages design and digital best practices, “fits” the intended media, includes strong call-to-action that produces intended results.
• Effective at estimating communicating turnaround times, capacity, and dependencies as well as maintaining accurate project records, reporting and project time tracking.
• Join other copywriters and colleagues in sharing best practices and working through creative challenges to establish creative/messaging strategies, communication hierarchies and tactics, presenting work with strong verbal and written rationales.
• Conduct internal or external research and/or interviews to develop copy that is strategically sound.
• Exhibit subject matter expertise in compliance guidelines, product details, customer experience, and communication best practices by media channel – whether traditional or digital
• Exemplifies people attributes to support Allianz’s culture to include entrepreneurship, trust, customer and market excellence, and collaborative leadership
• May perform other duties as assigned.

What You Will Bring

• Three (3) to five (5) years’ demonstrated experience in creative copywriting, preferably at an advertising/marketing agency or in-house agency
• Bachelor’s degree in English, Communications or PR, or equivalent combination of education and experience.
• Talent, judgment and imagination to create ideas and words for the creation of marketing communications and direct response advertisements
• Knowledge of proper writing mechanics and prose; punctuation, spelling, structure and organization of writing, etc.
• Proficiency in Microsoft Word, PowerPoint, Outlook, Excel; MAC and PC
• Experience working with Adobe Creative Cloud applications and/or content management software such as Wordpress is a plus.
• Experience and understanding of writing for a company with strict Compliance and Legal regulations such as the insurance or other financial services industry preferred.

45626 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Join us. Let's care for tomorrow.

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