Copywriter

WHY Jewelers Mutual: 

We are a financially secure, exceptionally positioned, and intellectually curious company driven by our core values of Agility, Accountability and Relevancy! We continue to raise the tide of the jewelry industry we’ve served since 1913 through our innovative people, our unyielding customer commitment, and evolution of our products and services to be the most trusted advisor to all we serve.

With a generous benefits package, office locations throughout the United States, and a mantra of “making your mark today”, consider evolving your career and shining bright with Jewelers Mutual Group!

The Copywriter is accountable for crafting messaging across physical and digital marketing channels with the goal of driving awareness, customer acquisition, customer engagement, and customer retention. This is a high visibility position in a fast-paced environment that will focus on translating our brand positioning into compelling copy that drives action.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Work with our leadership to define and evolve our brand voice and tone.
• Work across the entire enterprise to ensure brand consistency across all consumer touchpoints.
• Conceptualize and create persuasive, conversion-focused marketing copy and communications.
• Write concise and creative copy across our homepage, landing pages, and other sections of our websites.
• Create sales-oriented scripts and materials that elicit a direct response for physical and digital advertising, testing new ideas and evolving regularly.
• Present and champion both conceptual ideas and finished deliverables with a strong ability to ‘sell’ and influence the underlying strategy and direction.
• Present complete deliverables working side by side with cross-functional partners to ensure quality and customer-centricity.
• Develop an in-depth understanding of our persona, insights, needs, and interests.
• Engage with our products and offerings to develop a strong understanding of our business and our position in the market.
• Continually seek out the latest market research, customer consumer insights, and competitive data working side by side with the analytics and research teams.
• Propose, execute, and analyze A/B tests/experiments for various marketing assets and adjust messaging to maximize KPIs.

QUALIFICATIONS

• Bachelors degree in a related field
• 3+ years of copywriting experience in an omni-channel business environment
• Strong portfolio that demonstrates experience writing clear copy with conversion goals in mind across a variety of marketing channels
• Ability to translates technical features and products into compelling emotional benefits and tangible value
• Ability to tailor the same message to different audiences and mediums
• Strong grasp of brand and digital marketing
• Strong working knowledge of writing for search engine optimization while remaining customer-centric
• Tech savvy with the ability to learn new software and systems quickly
• Strong organizational skills, attention to detail, self-starter, and ability to multitask in a deadline-driven environment