Senior Copywriter

Su:mm:ary:
TPN seeks a highly talented, growth-oriented Senior Copywriter who will thrive in a collaborative and curious creative environment. He, she or they will focus on developing copy and concept solutions for multiple category-leading CPG brands across national commerce/shopper activations as well as retailer-specific programs. The ideal candidate is a self-motivated, strategic and agile thinker who understands how to drive purchase across a variety of media: digital, social, video, in-store and online. CPG and commerce experience are preferred.
Core Accountabilities:
Demonstrates above-average writing/conceptual skills to create concepts/copy that consistently deliver results for our clients.

• Writes persuasive copy with skill and personal style
• Delivers ideas that are creative and appropriate for the business
• Demonstrates passion and desire for learning
• Manages and organizes personal workload and deadlines
• Understands agency environment and acts appropriately

Core Skills:
Writes persuasive copy with skill and personal style:

• Demonstrates above-average skills needed for copywriting including:
• Writing fundamentals and persuasive communication.
• Understanding of Brand Voice and Audience (i.e., look, tone, and feel)
• Computer fluency
• Knowledge of industry trends and ability to incorporate these trends into developed work
• Demonstrates exceptional problem-solving skills through an ability to generate multiple solutions/creative concepts/copy directions

Delivers ideas that are creative and appropriate for the business:
• Conceptual thinking
• Ability to think visually
• Knowledge of industry trends and ability to incorporate these trends into developed work
• Communicates concepts to senior team members, Account Leadership, and support groups quickly and effectively
• Demonstrates the ability to present concepts to clients clearly and concisely
• Demonstrates a basic understanding of marketing strategy and delivers concepts according to the set objectives and strategies outlined in the creative brief
• Shows ability to support creative ideas with fact-based rationale

Demonstrates passion and desire for learning:
• Works closely with Sr. AD, Sr. Writer, ACD, or CD during all stages of a project to ensure opportunity for learning and guidance
• Open to and takes creative direction from senior team members and translates that direction into action
• Shows initiative through independent thinking and problem solving
• Is driven to do the best work on every project regardless of scope or medium
• Demonstrates working knowledge of existing media channels and a desire to engage with emerging media channels

Manages and organizes personal workload and deadlines:
• Understands the roles of different departments and the basics of getting a job through the system.
• Manages schedules and meets deadlines.
• Knows when to and is willing to ask for help.
• Shows project leadership by delegating work to, and managing interns as well as outside resources (e.g., photographers, illustrators, television/video producers).

Understands agency environment and acts professionally :
• Collaborates on concepts with team members.
• Shows business maturity through presence, behavior, and work-ethic.
• Shows financial responsibility by working within project budgets, finding innovative cost-saving solutions, and completing timesheets every week.
• Establishes and maintains the agency “Vision and Values” in the department and the agency.

Requirements:
• - Ideally 5 - 7 years of experience in an agency environment with portfolio to share
• Commerce/retail, CPG and digital experience a plus
• Education: Bachelor’s Degree in English, Journalism, Communication, and/or Advertising (preferred)
• Strong knowledge of Microsoft Office, PowerPoint and Keynote
• Job Type: Permanent, Full-Time

Salary:
The expected salary for this role is between $65,000 - $75,000, may vary dependent on geographic location and experience.
Job Status:
OPEN
*TPN is an equal opportunity employer.