Coordinator, Marketing

PURPOSE OF POSITION
The Coordinator, Marketing will support the Marketing and Partnership team's planning, coordination, and implementation of marketing strategies and initiatives. This role requires an energetic professional who doesn't mind wearing multiple hats and is experienced in handling various creative, administrative and executive-support related functions. This position supports the team's efforts to enhance Metrolink's brand presence, drive ridership through targeted campaigns and deliver both digital and traditional advertising strategies to support the broader Marketing and Partnership team's objectives. The ideal candidate will be well-organized, capable of working within an interdisciplinary team, and able to work independently under minimal supervision.
TO APPLY: This is a continuous recruitment with the first review of applications beginningOctober 20, 2023. Interested applicants are encouraged to apply immediately.
DISTINGUISHING CHARACTERISTICS
This job description is not part of a job series
SUPERVISION EXERCISED AND RECEIVED

• Receives supervision from departmental management/supervisory level management
• This position has no formal supervisory responsibilities

The duties listed below are intended to describe the general nature and level of work being performed and are not to be interpreted as an exhaustive list of responsibilities.

• Plan and implement marketing programs and projects to increase ridership on public transportation.
• Assist with design, create, and deliver marketing materials and content to support marketing strategies, including social media and web content, partnership proposals and email marketing.
• Collect and analyze data on marketing performance metrics for recap reports to improve the effectiveness of marketing campaigns.
• Conduct research to identify new marketing and partnership opportunities and consumer preferences to support campaign creations.
• Coordinate and implement internal and external marcomm programs and campaigns. Administer the salesforce customer databases as it relates to advertising from outgoing SCRRA marketing programs.
• Develop, record, and report relevant metrics. Conduct ad hoc research (i.e. consumer behavior, other regional rail agencies, etc.) as needed.
• Coordinate and plan the procurement of customer appreciation and employee promotional materials in collaboration with various departments. Coordinates promotional item ordering and fulfillment.
• Manage projects for destinations and events marketing opportunities working with various departments.
• Coordinate schedules, meetings, and communications for CX team leadership.
• Process applicable CTO's, invoices and contracts.
• Assist with managing the marketing budget, processing invoices, and tracking expenditures.
• Keep abreast of emerging trends in marketing and bring forward new and innovative ideas.
• Perform other related duties as assigned.

Education and Experience

• Bachelor's Degree in Journalism, Marketing, Communications, Public Relations, or a field with emphasis on customer communications skills.
• A minimum of three (3) years of experience in electronic marketing communications and/or customer relations management, working in a team-focused environment.
• Valid Class C Driver's license with a satisfactory driving record of no more than three moving violations and no DUI's within the last three years.

Preferred Qualifications
None
Knowledge, Skills, and Abilities
Knowledge of:

• Salesforce.com or a similar customer relationship management database
• Oracle and Application Extender or similar e-business software
• The Request for Proposal (RFP) process, Contract Task Order (CTO) process and invoicing process, including ethics, related to public agencies
• Principles and practices of advertising, marketing, public relations and public affairs
• Content management systems
• Social media platforms including Facebook, Twitter, Instagram, YouTube, etc.
• Photography and videography equipment

Skilled in:

• Use of Microsoft Office
• Evaluating and analyzing effectiveness of marketing programs and activities
• Strong and effective verbal and written communication, including presentation skills

Ability to:

• Meet tight time constraints and deadlines
• Prioritize and expedite multiple requests
• Adapt and keep up with last minute changes and requests
• Follow strict guidelines
• Work in teams and collaborate with different styles and personalities
• Think creatively and organize new ideas
• Take photos and videos

PHYSICAL REQUIREMENTS

• Transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations
• Operate tools to perform the duties of the position; such as computers, office equipment and work-related machinery
• Transport equipment or boxes up to 25lbs
• Exchange ideas by means of communication
• Visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks
• Hear and perceive the nature of sounds when working on or near railroad tracks
• Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

Working Conditions
Position requires work in a normal office environment with little exposure to excessive noise, dust, or temperature. Work may also be conducted in outdoor environments, at construction sites, Railroad Track and Right-of-Way environments, and warehouse environments, with possible exposure to individuals who are hostile or irate, moving mechanical parts, and loud noises (85+ decibels, such as heavy trucks, construction, etc.)

Southern California Regional Rail Authority is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Authority will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.Selection Process:
Following a review of resumes and/or applications, the most highly qualified candidates will be invited to continue in the selection process. Eligible applicants will be notified of the exact time and place of assessments and interview. Candidates will be interviewed to determine their relative knowledge, skills and ability in job related areas. Offers of employment may be contingent upon successful completion of a reference check, including degree verification and criminal records check provided through SCRRA.

Internal Candidates: Employees with active discipline as defined in the HR Policy No. 5.3 Positive Discipline Program and/or with performance that does not meet the standard for "meets expectations" as defined in the Performance Planning and Appraisal Process may be precluded from consideration and placement in the position.

In compliance with the Americans with Disabilities Act, the SCRRA will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

The SCRRA is an Equal Opportunity Employer. EEO/ADAEmployment Type: At Will Full Time