Cooperative Marketing Coordinator

ABOUT MILES:
Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

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JOB SUMMARY:*
The Cooperative Marketing Coordinator is a highly-visible role with cooperative partners and internal teams. Acting as the liaison between the partners and the internal team, the Cooperative Marketing Coordinator is responsible for managing project schedules and timelines, multi-tasking to complete day-to-day assignments, and working within a team environment. The Cooperative Marketing Coordinator organizes daily workflow of all projects and reports back to the Account Director with key progress updates.

This role is also responsible for managing marketing co-op program contracts and deliverables, overseeing the creative development and approvals of client co-op marketing materials, and trafficking approved assets.

An individual interested in this role should have a general interest in marketing and working across key disciplines of an integrated agency such as: media, creative, website development, print publication, etc. This is a role for those interested in customer service and client management.

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WHO WE’RE LOOKING FOR:*

• Thrives in a fast-paced environment (virtually + in person).
• Forward-thinking with a mindset for data-driven decision-making, and ability to aggregate and analyze data.
• Comfortable managing a wide array of projects and clients simultaneously.
• Works well with cross-functional teams to accomplish client goals while taking ownership of the end results.
• Critical thinker who uses creative problem-solving skills to execute projects.
• Advanced understanding of, and continual self-education on, marketing best practices to meet the needs of clients.
• Ability to review and distill multiple sources of information to support strategy and provide direction.
• Works well independently and seeks perspective from experts to make informed decisions.
• Possesses strong organizational and communication skills
• Dependable, with a strong work ethic.

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RESPONSIBILITIES:*
Advertising Asset Management:

• Communicates with Miles Partnership’s sales staff on a regular basis regarding contract status
• Communicates with advertisers regarding their contracts, artwork needed, and proofs for all advertising deliverables
• Ensures all assets are collected (and specific requests are accommodated) and entered into appropriate systems
• Collaborates with internal designers to create and/or verify specifications for advertising programs
• Proofs all ads for grammar, spelling, style and client specifications
• Creates tracking links for clients for eBook publications and proofs all links
• Ensures all contractual requirements are consistently met with the clients across teams, tracking contract-renewal timelines and opportunities across the division

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Account Support:*

• Support senior Account Services team members in capturing client feedback, internal communications and more.
• Manages internal processes and timelines to best service the needs of the team.
• Supports client and internal presentations with detailed knowledge of project performance and opportunities for growth/learning.
• Collaborates with the Account Services team to ensure internal processes are being followed by all team members and quality products are being delivered to exceed clients’ expectations.
• Reviews deliverables for technical accuracy and timeliness.
• Continually demonstrates behaviors that support Miles Partnership’s core values: Passionate, Open, Curious, Collaborative, Impactful.
• Works to understand the relationship between divisions within Miles; seeks opportunities to understand the impact of each department.

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Advertising Performance Analysis:*

• Manages digital advertising performance, including maximizing inventory, ROI, campaign completion/reporting and sales opportunities
• Monitors pacing of all advertisement click-thru rates and CPC performance and recommends opportunities for improvement
• Analyzes weekly and monthly campaign reports and identifies opportunities for improvement of ad performance
• Updates advertisement wording and images to increase advertisement performance
• Creates client campaign reports and provides analysis for each campaign

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REQUIREMENTS:*

• 1+ years in an advertising agency with client and / or account management experience or a related field
• Possess superb customer service skills and excellent attention to detail
• Able to learn different skill sets quickly
• Able to multitask, perform efficiently and well under tight deadlines
• Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
• Willing to take direction, but also work independently
• Able to respond positively to client and peer criticism and feedback
• Able to communicate clearly and concisely, both verbally and in writing
• Able to effectively manage relationships, both internally and externally
• Display a dependable, strong work ethic
• Understands, and continual self-education on, marketing best practices
• Awareness of B2C and B2B marketing principles
• Able to work in a fast-paced, professional office environment
• Possesses excellent organizational skills and attention to detail
• Proficiency with Google Analytics, Double Click for Publishers (DFP)/Double Click for Advertisers (DFA), Basis a plus
• Preference will be given to candidates who reside in Kentucky.

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CORE COMPETENCIES:*

• Culturally Competent
• Emotional Intelligence
• Effective Communication
• Analytical
• Adaptable/Nimble
• Creative/Forward-Thinking
• Critical Thinking/Problem Solving
• Financial Management
• Teamwork/Collaboration
• Professionalism/Work Ethic
• Trustworthy, reliable, and ethical
• Time Management
• Conflict Management

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COMPENSATION:*

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

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Our Commitment to Diversity, Equity and Inclusion*
At Miles Partnership, we are driven by our commitment to actively advance diversity, equity and inclusion to evolve equitable and inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all. Learn more here.

We hire for attitude, skills can be learned. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply.

Job Type: Full-time

Work Location: Remote