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Form of workTitle: Content Writer in Marketing/Public Relations
Duration: 6 Months with possibility of extension
Location: Remote Work – (Philadelphia, PA 19019)
Pay Rates: $35/hr on W2
Job Description:
Top Skillsets sought:
Education: Education:
Work Experience: Required:
Preferred:
Duration: 6 Months with possibility of extension
Location: Remote Work – (Philadelphia, PA 19019)
Pay Rates: $35/hr on W2
Job Description:
- The Writer in the Marketing and PR department is responsible for bringing the brand, stories, experiences and marketing campaigns to life.
- The Writer is expected to possess strong conceptual and writing skills that they will apply to a variety of media to support an array of clinical departments, growth initiatives, patient family experiences, and fundraising efforts.
- The Writer will support Senior Writers on their assigned departments and creative projects and ensure that messaging is cohesive and consistent across all tactics, adheres to brand guidelines, and meets the business needs of the department and institution.
- The Writer will partner with designer(s) from ideation to execution to launch and work side-by-side throughout with account management, consumer insights, digital strategy, project management, and PR team members to deliver a creative product and experience that meets the strategic needs of each project.
- Write for any medium: print, digital, social, web, video, experience, and premiums
- Have strong conceptual and writing skills, as demonstrated by portfolio
- Be able to create compelling, thought-provoking, strategically-sound marketing, PR, and fundraising messages and web content
- Be able to consistently crack a brief multiple ways, bringing new ideas appropriate to our clinical and business partners' needs and tone
- Develop a range of creative executions for each project and effectively collaborate with design partner to ensure design and copy work together to support the concepts
- Interested in understanding the ways marketing helps our clinical and business partners achieve their goals
- Interested in understanding the needs, motivations, and aspirations relevant to our audiences and tailor content to them within the brand guidelines
- Proactively propose copy solutions to problems clinical or business partners have voiced
- Be able to research and fact find to fill knowledge gaps
- Attend project kick-off meetings; follow creative and/or project briefs
- Take direction from Senior Writer, Creative Supervisor and/or Creative Director
- Listen to feedback from team and partners and deliver revised solutions
- Actively work toward being able to self-manage creative projects from concept through completion with minimal supervision
- Actively work toward being able to handle a large volume of work and effectively manage multiple projects simultaneously
- Adhere to deadlines; communicate and problem solve if deadlines can't be met
- Provide feedback on allocated hours. Work with PM and Creative Supervisor to revise scope
- Present and describe work to internal stakeholders and actively work on improving presentation skills Be able to interact confidently and sensitively with partners, as well as with patients and patient families
- Serve as second reader for colleagues' writing assignments
- Have a passion for creative process
- Detail-oriented, attentive, resourceful, and accurate
- Shows to be a self-starter who has an entrepreneurial spirit
- Be responsible for maintaining version and quality control of owned assets through lifecycle of project Be able to follow a copy style guide
- Be available for minimal travel to campus locations for photo and video shoots, as well as fundraising events
Top Skillsets sought:
- Creative/conceptual thinking, ability to handle multiple projects simultaneously, proactive/self-starter
- Strong writing skills
- Strong communication skills
- Strong understanding of marketing concepts and strategies
- Strong concepting ability and sense of creativity
- Ability to translate difficult clinical concepts into easily understandable content for patient families Ability to present work effectively
- Time management skills - ability to manage personal workload
- Ability to identify appropriate research resources
- Strong organizational skills
- Knowledge of Microsoft Word, Excel, PowerPoint, Adobe Acrobat
- Knowledge of AP and AMA styles
Education: Education:
- Bachelor's Degree in English, Journalism, or Communications is Required
Work Experience: Required:
- At least one (1) year Marketing and/or publication writing experience (professionally or college)
- At least one (1) year Digital or online portfolio of work and case studies across full range of print, digital and video mediums to be utilized in interview process
- At least one (1) year Digital media, web, social, print, and video marketing experience
Preferred:
- At least one (1) year Branding experience
- At least one (1) year Experience working with print, video and web production teams
- At least one (1) year Marketing agency or inhouse marketing department experience
- At least one (1) year Experience concepting multi-channel marketing campaigns
