Content Writer

Position Description:

The purpose of the Content Writer position is to grow our brand, enhance search engine optimization, generate leads and establish our company as a thought-leader in the industry. This role will play a crucial part in crafting engaging, informative and well-researched content on our website and other content platforms while strategically integrating SEO techniques.

Major Areas of Responsibility/Essential Functions:

· Research, validate and develop clear and compelling content that adheres to required branding and style guidelines

· Incorporate search engine optimization (SEO) best practices in all digital materials produced

· Ensure that all grammar, spelling, flow, tone, and style are appropriate for each project

· Utilize content management tools to prepare materials

· Manage content management platform/intranet for sales/marketing alignment

·

Specific Responsibilities:

· Conduct in-depth research on industry-related topics to develop original content

· Develop content for blogs, articles, email campaigns, case studies, video scripts, infographics, social media, company website and other assets

· Conduct keyword research and using SEO best practices to increase traffic and conversions to the company website

· Create compelling headlines and body copy that will capture the attention of the target audience

· Develop and coordinate content research with cross-functional groups including product management, sales, or customer support

· Identifying customers’ needs and recommending new content to address gaps in the company's current content

Required Knowledge, Skills and Abilities:

· Proficiency in SEO techniques, including keywork research, on-page optimization and link building

· Experience with conducting subject matter expert interviews – both internally and externally

· Exceptional organization and time management skills

· Excellent oral and written communication abilities

· Demonstrated commitment to quality and attention to detail

· Demonstrated proficiency with Microsoft products

· Demonstrated proficiency with Adobe Photoshop

· Ability to handle multiple projects concurrently in a fast-paced environment

· Portfolio of written or published articles showcasing both SEO-driven content and general writing skills

· BrightEdge platform experience preferred

· Drupal experience preferred

Education and Experience:

· Bachelor’s degree in Marketing, Communications, English, or related field

· Two to four years of experience in content writing, with a strong emphasis on SEO-focused content creation required

Physical Demands: None specified

Work Environment: Office

Benefits:

· Health, Dental, Vision

· Employer Paid Life/STD/LTD

· 401K + Company Match

· Employee Stock Purchase Program

· Educational Assistance

· Competitive PTO Package & Paid Company Holidays

· Wellness Program

Behavioral Assessment

In addition to supplying us with your resume, we ask that you take our Behavioral Assessment through Predictive Index by going to the following link:

https://assessment.predictiveindex.com/B3WV/89e8310e-f0ca-4a62-b177-b8542fe62466?type=candidateba

Tips:

1. Complete the assessment in a quiet place, free from interruption, in one session

2. Take as much time as you want to complete this untimed assessment. It typically takes <7 minutes

3. Please use one of the following browsers: Internet Explorer, Firefox, Safari, or Chrome

Job Type: Full-time

Pay: $73,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Application Question(s):

• What are the ways through which you integrate SEO into your content?
• How do you approach your research/writing to have content stand out?

Work Location: Hybrid remote in Schaumburg, IL 60173