Content Marketing Specialist, TBM

Self Esteem Brands, LLC - the parent company of Anytime Fitness, Waxing The City, The Bar Method, Basecamp Fitness and Stronger U - is seeking a Content Marketing Specialist for The Bar Method. At Self Esteem Brands, we offer a fun, fast growing, inspirational culture that incorporates a flexible, hybrid work schedule.
Overview:
This person will be responsible for developing content across owned media channels on The Bar Method and its digital streaming platform, Bar Online. At SEB, we offer an exceptional culture that prides itself on innovation, agility and purpose-driven work.
Purpose/Impact: (Duties & Essential Functions)

• Develop content for owned channels including website, national and local campaigns, social media, email/CRM, the Bar Online Facebook community group, along with providing additional copywriting support as needed.
• Create best-in-class social media content across established and growth channels
• Develop a strong social media strategy
• Work cross-functionally with operations, brand marketing and L&D to ensure integrated consumer experiences at every stage in the funnel
• Execute against SEO opportunities that support overall content strategy
• Review and update existing content and create new content to fill editorial gaps
• Manage influencer partnerships in tandem with the Paid Media team
• Analyze content performance and provide recommendations for future content production
• Utilize a CMS and workflow platform to schedule, draft and publish content
• Research and analyze the external environment to curate and re-share existing content while keeping in mind market dynamics, trends, size, segmentation, customer needs, applicable and emerging content areas, and the competitive landscape

Strengths:
Key competencies of this leader include Written Communication, Persuasive Communication, Customer Orientation and Results Orientation.
Adding some more color, we're looking for this type of candidate:

• Flexible and adaptable, comfortable with ambiguity and change
• Thrives in a deadline-driven environment, managing multiple tasks Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction
• Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
• Able to work independently with minimal supervision; results driven
• Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities
• Fitness and wellness obsessed
• Comfortable in front of and behind the camera

Background:

• Bachelor's degree in advertising, communications, marketing, related field or equivalent training/experience
• 1-3 years industry experience required
• Video production skills
• Must be passionate about storytelling, writing and social media content production
• Experience in executing against an established social media content calendar
• Ability to work in a fast-paced environment where the demands and directions of the work are constantly changing

What's in it for you:

• Medical, Dental and Vision Coverage
• Unlimited Time off & Fridays off Memorial Day to Labor Day
• 401(K) Savings Plan
• Paid Parental Leave
• Coaching & Therapy Sessions
• Brand Discounts & Reimbursements
• Professional Development Opportunities