Content & Digital Marketing Specialist

Position TypeFull-time
CompanyPAR Systems Group LLC
Job Description

From automated manufacturing of life saving medical devices, to safely dismantling Chernobyl, sending rockets into deep space, and adaptive manufacturing of aerospace components, for over 60 years PAR has been designing ingenious solutions that bring our customers' innovations to life. We design and integrate engineered systems for the world's most renowned visionaries in the Life Science, Aerospace, and Nuclear industries. And there has never been a better time to join our marketing team.

 

Our marketing team has recently launched a new website and global brand update. Now we are on a mission to optimize marketing's impact on the business while developing content and new methods to add value. The Content and Digital Marketing Specialist role is key to becoming a data driven and customer focused B2B marketing team that contributes to PAR's roadmap for continued growth.

This hybrid position will create and publish written and visual content to support marketing initiatives, plan Digital Marketing campaigns across multiple channels, optimize initiatives to improve performance, and communicate results to company leaders. If you are intellectually curious, fascinated by innovation, and a self-starter that wants to make a broad impact on a growing team, this is the role for you.

 

Success Criteria

From lead generation to customer retention campaigns across various platforms, your ability to craft effective content that aligns with our technologies and capabilities will be pivotal to your success. Whether it’s crafting compelling web pages and sales collateral, engaging social media posts, informative blogs, or coordinating impactful industry conferences and events, you’ll ensure every piece of content resonates with the target audience.

 

Your meticulous attention to detail and passion for promoting our capabilities, products and services will not only deepen relationships with existing customers but also attract new ones, all in alignment with the overarching business objectives. Quality is paramount to what you bring to this role, bringing a to life consistency, clarity, accuracy, and readability in how we professionally promote the brand of PAR Systems.  Ever the analytics enthusiast, you see beyond just the activities we do to promote our brand by creating and optimizing campaigns. You are armed with data-driven insights that inform decisions to propel the marketing strategy forward and keep prospects engaged until they are ready to make a purchase.

 

Collaboration is core to what you do, working seamlessly with marketing leaders and internal stakeholders to develop comprehensive marketing and communications plans. This collaboration extends to how you write, edit, and format a variety of marketing communications tailored for both external and internal audiences. Lastly, you recognize the importance of understanding the audience and can analyze specific needs and respond with targeted key messages.

 

You've learned about what you'll be doing, here's what benefits you'll be getting when you join PAR Systems:

• Global team recognized for their passion of inventing
• First-of-a-kind product culture and project exposure
• Training and development from industry-leading experts
• Cutting edge benefit programs that include: 401(k) & matching; Medical, Dental, Vision Insurance; Disability & Life Insurance; PTO, Paid Holidays, & Parental Leave for both Parents; Tuition & Relocation Reimbursement

PAR Systems is an equal opportunity employer and we value inclusion and diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If selected for an interview, please advise our Human Resources department if you require accommodation during the interview or assessment process and we will support your accessibility needs.

 

PAR Values: Character | Diversity | Ambition | Clarity | Anticipation

 

Ready for Exponential Career Opportunities? Apply now

Requirements