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SalaryContent Marketing Specialist, remote
- (3273587)
This is a remote role that can be performed from most US states.
Join the Mass General Brigham Health Plan team and bring your unique talents to our diverse community and challenge the health care industry status quo to help all people lead healthier lives. Our perks include a competitive benefits package, access to world-class doctors, and more.
Reporting directly to the Director of Strategic Implementation and working closely with other members of the marketing and Medicare Advantage teams, the Content Specialist, Medicare Advantage leads efforts to create interest in and excitement for our Medicare Advantage products and to attract and retain customers.
The Content Specialist, Medicare Advantage creates and publishes engaging and compelling content for websites, blogs, email campaigns, social media, customer communications, print collateral, newsletters, presentations, and a variety of other formats.
In addition, they work closely with the Medicare Advantage Marketing Manager to develop and execute a integrated marketing plan that supports an exceptional customer experience for our Medicare members.
ESSENTIAL FUNCTIONS
- Contributes to the development and execution of an annual Medicare Advantage marketing plan
- Owns the end-to-end development and implementation of content to support the marketing plan, including emails, landing pages, web pages, direct mail, and collateral
o Edits and proofreads to ensure high quality content that adheres to brand guidelines and is optimized for SEO
o Incorporates feedback, comments and changes from multiple stakeholders while adhering to timelines and due dates
- Gains insights from web and other analytics to improve the success of our marketing tactics and content
- Contributes to regular reporting of KPIs and campaign results
- Creates workflows and builds campaigns in the marketing automation tool (such as HubSpot)
- Stays current on content and digital marketing best practices and techniques for creating effective and engaging content
- Hold self and others accountable to meet commitments.
- Ensure diversity, equity, and inclusion are integrated as a guiding principle.
- Persist in accomplishing objectives to consistently achieve results despite any obstacles and setbacks that arise.
WORKING CONDITIONS AND PHYSICAL EFFORT
- Work is normally performed in a typical office work environment.
MINIMUM REQUIREMENTS
KNOWLEDGE AND EDUCATION
- Bachelor’s Degree in English, Journalism, Communications, or Marketing or the equivalent combination of training and at least 2 years of related experience.
EXPERIENCE
- 2-4 years related experience in marketing, advertising or communications
- Healthcare or Medicare Advantage experience is preferred
- Experience with Workfront
SKILLS/COMPETENCIES
- Exceptional written and verbal communication skills with experience writing for a variety of formats, including blogs, e-books, guides, infographics, social media, web pages and more
- Superior problem-solving skills and the ability to meet challenges with resourcefulness
- Outstanding interpersonal, organizational and follow-up skills
- Experience using HubSpot and other content management system (CMS) platforms
- Excellent project management skills
- Proficient in MS Office (Word, Excel, and PowerPoint);
- Familiarity with basic HTML, CSS and Photoshop
- Familiarity with UX best practices
- Ability to multi-task in a fast-paced environment while functioning as a member of a highly collaborative team
- Ability to manage workload with a keen understanding of deadlines utilizing excellent time and project management skills
- Flexibility and ability to work both independently and in close collaboration with multiple stakeholders
- Demonstrated success working in team environments
- B-to-B and B-to-C experience and experience in writing for Healthcare is a plus
- Respects the talent and unique contribution of every individual, culture and ethnic group and treats all people in a fair and equitable manner.
- Exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
- Accountable for delivering high quality work.
- Demonstrate Mass General Brigham Health Plan’ core brand principles of always listening, challenging conventions, and providing value.
- Bring fresh ideas forward by listening to and working with employees and the people we serve.
- Strong aptitude for technology-based solutions.
- Ability to inject energy, when and where it’s needed.
- Respect the talent and unique contribution of every individual, and treat all people in a fair and equitable manner.
- Exercise self-awareness; monitor impact on others; be receptive to and seek out feedback; use self-discipline to adjust to feedback.
- Be accountable for delivering high-quality work. Act with a clear sense of ownership.
- Bring fresh ideas forward by actively listening to and working with employees and the people we serve.
Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment
