Content Marketing Specialist

Who we are

“Our supply chain lacks visibility!”

– Every Pharmaceutical supply chain, transportation and quality executive.

Although that’s not quite accurate. In fact, most companies already have an abundance of IoT and passive logger data. What they don’t have is contextual and operational data that enables -- action.

PAXAFE bridges the trust gap between manufacturers, shippers and service providers by contextualizing data into meaningful information. We believe that the intersection between supply chain, technology and insurance is ripe for innovation, and we believe that we can become the most accurate arbiter of quantifying, predicting and underwriting supply chain risk.

Because the scariest notion in business: “we’ve always done it that way.”

What we do

PAXAFE provides an autonomous AI-enabled decision support system for supply chain leaders to exhibit resiliency and automation from their visibility investments.

PAXAFE’s SaaS platform — CONTXT — is a device-agnostic risk-management platform (powered by ATHENA LLM) that automates lane mapping and temperature management workflow, minimizes product and lane qualification lead times and reduces overall product loss for Life Science shippers and service providers.

PAXAFE contextualizes active and passive visibility data, quantifies risk and predicts OTIF adverse events.

Job Description:

As a Content Marketing Specialist with PAXAFE, you will be a key contributor of our Marketing team, working with our Head of Marketing, Growth and Product teams to tailor and position PAXAFE’s message to various target customers and partners. You will own demand generation by developing content and messaging strategies that will general inbound growth opportunities. You will play a key role in further solidifying PAXAFE’s brand as the most comprehensive Risk Management and Intelligence provider to the cold chain market.

Responsibilities:

• Understanding PAXAFE’s customers’ various personas, from End Users to Buyers to Decision-Makers. Continuous learning around buyer behavior and psychology, and establishing a voice of trust that speaks directly to that buyer

• Develop a social media strategy for LinkedIn, Twitter and other social channels that will build PAXAFE’s following and allow for existing and new customers to interact with PAXAFE

• Build an editorial calendar for PAXAFE’s calendar year that synchronizes specific content around various holidays, events, etc.

• Content creation: have the ability to create content (video, writing, etc.) as well as oversee an outsourced team of content creators from concept through execution

• Maintain ownership of PAXAFE’s external content, ensuring that PAXAFE’s website, brochures and other marketing collateral are in accordance with PAXAFE’s Brand Standards

• Implement Search Engine Optimization (SEO) enabling customers to easily find and identify PAXAFE

• Conducting market research and benchmarking around Content Marketing best practices

• Working with third-party partners to generate video, podcasts, and other content to be leveraged as a part of the Marketing and Growth demand generation cycle

• Keep PAXAFE’s Product and Sales decks up to date, working directly with the Growth Analyst to create new Powerpoint slides and modify existing slides to convey the optimal message

• Work with PAXAFE’s Data Science team to determine how AI can be leveraged to maximize content creation efficiency and quality of output

Requirements:

• Bachelor’s Degree in Marketing, Digital, English, Journalism, Communications, Psychology or a related field

• Knowledge of and experience with Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM)

• Knowledge of and experience with online content strategy and creation

• Awareness of consumer behavior and human psychology

• General understanding of customer usage analytics and data interpretation

• Excellent written and verbal communication skills

• Innate drive to think creatively and do things differently

• Proficiency with SEO Tools and various design tools

• Proficiency with Powerpoint, Figma, Miro

• Interest in AI-enabled tools that can assist with Content Creation / Marketing

• Experience in B2B SaaS a plus

Culture at PAXAFE

We're an ambitious, growing, smart, and open-minded group. Our employees are passionate about our mission and eager to complete their work at the highest level. People first, people.

Fun stuff we do:

• Team on-sites

• Team off-sites

• Hackathons

• Silicon Valley Thursdays

• Monthly Game Fridays

• & so much more!

Perks up

PAXAFE offers:

· Competitive salary and performance-based bonus

· ESOP stock options

· 401(K) Match

· Comprehensive healthcare: Health | Dental | Vision 100% covered for Individual; 65% for Dependents

· Leadership & Development opportunities, courses and credits

· 5 Weeks PTO

· Remote-first culture where you can work from anywhere with a stable internet connection (Must be available to travel 2-3 times annually to on-site / off-site)

· Access to top tier venture capitalists, mentors, advisors and industry leaders through PAXAFE’s investor and advisor network

· 1 offsite retreat annually for team members located in North America

Core Values

In order to ‘build what can’t be built,’ we must bring on people who can ‘do what can’t be done.’

Every single person that we hire exhibits these values and characteristics:

· Create magic

· Own With Pride

· Navigate With Intent

· Think Deep, Act Fast

· X-hibit Teamwork

· Tackle With Empathy

PAXAFE is the world

PAXAFE stands for a culture of inclusion – just ask our Co-Founders, who each hail from India and Russia! We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. For these reasons and more, PAXAFE is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.