Creative Content Specialist (Social Media Specialist)

The office of the Vice President of Communications and Marketing is seeking a Creative Content Specialist with demonstrated skills and experience in Social Media content design and strategy to elevate institutional messaging through Creative Content development and management of complex digital strategies.
The ideal individual for this role will be skilled in the creation of consistently branded content that encourages sharing, engagement, and promotion of highly valuable programs and initiatives. This specialist should be interested in not just producing dynamic content but also assessing and optimizing its value and return on investment. The ideal candidate will be an innovative creative with robust experience in vertical video (Instagram Reels and TikTok), a big-picture thinker interested in adapting popular campaigns and strategies for the higher education environment, and an excellent communicator with a solid understanding of inclusive and diverse storytelling (written, verbal, visual, digital).
This is an opportunity to work in a fast-paced environment, where responsiveness is highly valued, for a global brand that serves a standard of best practice for social communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring Indiana University is always seen as a primary influencer in social communications both among our peers and in the world. Occasional evening and weekend work will be necessary.
Job Summary
Department-Specific Responsibilities

• Designs and creates Social Media content daily for numerous social platforms (including Instagram, Instagram Reels, TikTok, X, Facebook, Threads, LinkedIn and YouTube
• Author grammatically correct, well-worded, and engaging posts for official university Social Media platforms
• Uses creativity and artistic techniques to tell a story or provide information in a visual form
• Creates and presents original concepts and designs for highly visible multimedia projects and campaigns, including interviews, photography, social, video, animations, and gifs
• Collaborates with other departments inside UCM and with units across the campus
• Works with tight deadlines and adapt to changes
• Manages content intern program with the director of Social Media
• Uses project management skills to prioritize, initiate, and complete projects and tasks
• Assists the Social Media Specialists and director of Social Media
• Researches industry trends and developments and learning new applications
• Assesses and reports on impact, value, and accomplishments to support data-based decisions
• Evaluates new platforms and make recommendations for continuous improvement

General Responsibilities

• Develops and updates Social Media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
• Creates comprehensive plans for Social Media engagement, including conducting market research to identify Social Media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
• Evaluates effectiveness of Social Media on a variety of metrics, such as changes in website traffic, attendance at Social Media marketed events, and engagement by platform, audience, and type of post.
• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate Social Media content to specific programs, goals, audiences, and objectives.
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all Social Media platforms and content.
• May provide organizational training on Social Media methodology and strategy.
• May provide guidance to Social Media Assistants or lower-level Social Media Specialists.

Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required

• Bachelor's degree in English, communications, journalism, public relations, or related field

WORK EXPERIENCE
Required

• 2 years in relevant field

Preferred

• 3 years in relevant field

SKILLS
Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure

Preferred

• Passion for using social platforms with innovative content, brand awareness, and reputation management
• Proficiency in Adobe Photoshop, Canva, Premiere Pro, and After Effects; experience with Illustrator and Audition
• Excellent written and verbal communication skills
• Portfolio of work with a wide range of creative projects
• Time management and organizational skills
• Strong interpersonal, communication, presentation, and computer skills.
• Understanding of animation, storytelling, and character development techniques.
• Attention to detail, adaptability, and receptiveness to feedback and direction.
• Ability to work independently or with a team to develop animations and solve problems.

Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Social Media
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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