Content & Digital Marketing Coordinator, Pattern Beauty

Content & Digital Marketing Coordinator, PATTERN at Beach House Group, Los Angeles, CA

Full time, salaried position

PATTERN Beauty by Tracee Ellis Ross is looking for an experienced, proactive, entrepreneurial-minded Content & Digital Marketing Coordinator. Reporting into the brand's Sr. Manager of Content & Digital Marketing, the Marketing Coordinator will be responsible for supporting the day-to-day marketing needs across DTC and Digital channels. This role will partner closely with our brand marketing, digital, design and sales teams to ensure all marketing efforts are unified. This role offers an exciting opportunity to contribute to our growth and success in a collaborative, fast-paced environment.

Responsibilities:

• Oversee Influencer Marketing & Content Marketing calendars and program implementation
• Assist in creating campaign materials (digital, print, and promotional content) for direct-to-consumer channels.
• Support influencer marketing management, coordinating contracts, creative briefs, vendor forms, and invoicing
• Write and edit marketing materials including emails, SMS, ad copy, blogs & website copy, ensuring accuracy, quality, and brand voice consistency.
• Assist in the delivery of Digital Marketing advertising assets (imagery, video, etc) & coordination with third-party agencies
• Support the creation of compelling and visually appealing content for various digital platforms, including social media, websites, email campaigns, etc.
• Support the production, editing, and optimization of videos to enhance brand storytelling and drive audience engagement.
• Oversee the development of in-package marketing collateral and education cards
• Collaborate with cross-functional teams to align content strategies with overall marketing objectives.
• Adopt PATTERN's brand visual aesthetics and ensure consistency across all digital channels.
• Proactively identify opportunities for content optimization and audience growth.
• Utilize PowerPoint, Excel, and other relevant tools to analyze data, track KPIs, and manage spending effectively.
• Collaborate on creating visually compelling presentations for pitches and reports.
• Assist with marketing logistic functions such as filing & organizing asset folders, responding to inquiries, processing invoices, updating calendars, taking meeting notes, sending meeting recaps, coordinating in-person working sessions, booking travel, etc.
• Provide integral support for influencer events, ensuring seamless coordination and execution to maximize impact and community engagement.
• Offer comprehensive support for photoshoots, from logistical coordination to on-set assistance, to ensure the successful creation of visually compelling content.
• Aide in the execution of ad-hoc projects as needed.
• Perform additional duties as required to support business growth.

Experience/Skills:

• 2-4 years of overall work experience, with a minimum of 2 years in a marketing role.
• Bachelor's degree in Marketing, Communications, or a related field.
• Preferred experience in the beauty or fashion industries.
• Passion for textured haircare and the PATTERN community.
• Startup or agency experience is highly desirable.
• Strong video creation and editing skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, Sharepoint)
• Working knowledge of Sharepoint, Asana, Dropbox, Google Drive, Slack, Zoom, Teams, Adobe Photoshop, Illustrator (a plus)
• Familiarity with AI technology, leveraging its applications within Digital Marketing initiatives.
• Ability to work both independently and collaboratively within a team environment.
• Strong attention to detail and ability to manage multiple tasks with a sense of urgency.
• Self-starter with an entrepreneurial mindset. Comfortable working in ambiguity, adapting quickly to evolving priorities and market trends.
• A willingness to learn and adapt.
• Capacity to create and implement processes to enhance efficiency and productivity.
• Beach House Group reserves the right to change or modify the employee's job description orally or in writing during the employment relationship. Beach House Group may require an employee to perform duties outside their standard description.

ABOUT PATTERN

PATTERN's mission is to fulfill the beauty needs of the curly, coily, and tight-textured community. Created by award-winning actress and producer Tracee Ellis Ross, PATTERN is a Black-owned haircare brand centered around the celebration of Black beauty and caters to the uniquely beautiful curls in the diverse hair community of 3b to 4c hair types. We are an active space for uplifting and loving our authentic beauty. Since launching in September 2019, PATTERN has taken the industry by storm and is the recipient of numerous editorial awards. We cultivate a community approach at PATTERN where all voices are heard & where people can bring their whole selves to work. PATTERN Is now available at Ulta Beauty, Ulta Beauty at Target, Sephora, Macy's & Boots, among others.

Full-time, hourly position

Hourly Range: $24.00/ hr – $32.00/ hr