Content Creator- Producer Editor

Creative and dynamic individual to join our team as a Content Creator Producer-Editor. This role involves developing engaging and shareable content across social media, digital, traditional, and merging platforms. The ideal candidate should possess strong video editing skills, a keen understanding of social media and overall content trends, and the ability to create visually appealing executions that align with our brand. This role involves transforming imaginative concepts into captivating video content while adhering to Zumba's brand guidelines and production standards. The ideal candidate will independently shoot, edit, and produce content, collaborating closely with the consumer senior producer, social media department, and creative partners to execute effective content strategies across various platforms.

Job Responsibilities

Ideation and Concept Development:

• Lead brainstorming sessions to collaborate in the generation of innovative ideas for social media content campaigns.
• Research industry trends, competitor strategies, and cultural phenomena to inspire new content concepts.
• Develop creative concepts, themes, and narratives that resonate with our target audience and align with brand objectives.

Content Creation:

• Develop and produce high-quality, engaging, and original content for various digital, traditional, and social media platforms.
• Collaborate with the marketing team to understand brand guidelines and messaging objectives.
• Experiment with new styles and techniques available to us to keep up with the ever-evolving changes in the industry.

Video Production/Editing:

• Responsible for editing/producing and post-producing short-form, long-form, and storytelling video
• Collaborate with the social media department and social media partners to develop creative concepts and successfully execute them.
• Fully manage projects including pre-production, production, and post-production.
• Occasionally direct live shoots.
• Organize material from all projects produced and build masters and sub-masters for archival.
• Ensure a consistent and cohesive visual style across all videos.

Scripting and Storyboarding:

• Create compelling scripts and storyboards for video content.
• Collaborate with the creative team to brainstorm and conceptualize ideas.

Collaboration:

• Work closely with cross-functional teams, including marketing, design, and communications, to align content with overall business objectives.
• Know the current available market-price ranges to keep costs honest and within our budget means.
• Proactively communicates project status across necessary teams, executives, and departments.
• Responsible for delivery of all necessary products, props, wardrobe, etc. to and from shoots.
• Other duties and special projects may be assigned as needed.

Supervisor responsibilities: NO

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Film Production, or a related field.
• Minimum 3 years experience as a social media Content Creator/editor.
• Proficiency in Adobe Creative Suite, Final Cut Pro, and other editing software; knowledge of DSLR cameras and technical troubleshooting.
• Strong understanding of social media platforms (Instagram, Facebook, Twitter, TikTok, etc.).
• Strong negotiation, budget management, and problem-solving skills

Desired Qualifications

• Creative mindset with a passion for storytelling.
• Strong sense of urgency and responsibility, strong calendar planning & timeline development skills
• Strong communication, negotiation, persuasion, and conflict-resolution skills
• Experience dealing with external producers, agencies, and talent
• Flexibility for travel, weekend work, and event coverage as needed.
• Positive attitude, innovative thinking, and a collaborative team player
• A strong work ethic and a demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, meet deadlines, and stay within budget
• Experience working in demanding creative environments
• Unafraid to face and persevere through frequent challenges while maintaining focus
• Highly motivated and a high level of initiative; ability to work independently in support of Zumba’s creative goals and business objectives
• Innovation: Test and experiment with new industry trends, techniques, technologies, and AI tools to enhance content quality and stay current in an ever-evolving industry landscape.
• Knowledge of graphic design tools (Adobe Photoshop, Figma, etc.).
• Familiarity with motion graphics and animation.
• Experience with live streaming and other emerging platforms and social media trends.
• Bilingual - English and Spanish

Physical Demands

While performing the duties of this job, the employee is frequently required to sit, stand, walk, bend, and use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; talk and hear. The employee must occasionally lift and/or move up to 25 pounds (safety/weight belt provided if requested). Specific vision, peripheral vision, depth perception, and the ability to adjust focus is required.