Community Outreach And Engagement Manager (Full-Time)

About Diana Health

Diana Health is a network of modern women's health practices working in partnership with hospitals to reimagine the maternity and women's healthcare experience. We are restructuring the traditional approach to care to create an experience that is good for patients and good for providers. We do that by combining a tech-enabled, wellness-focused care program that women love with a clinical system that helps us drive continuous quality improvement and ensure work-life balance for our care team. We work with clients across all life stages to empower and support them to live happier, healthier, more fulfilling lives. With strong collaborative care teams, passionate administrators and a significant investment in operational support, Diana Health team members are well-supported to bring their very best to the work they love.

We are an interdisciplinary team joined together by our shared commitment to transform women's health. Come join us!

Role Description

We are looking for a mission-driven, energetic, and highly networked Community Outreach & Engagement Manager to own our brand building, outreach, and community development and Engagement across Smyrna, Murfreesboro, and the surrounding communities. 

We know that harnessing the power and support of local communities leads to better patient outcomes. We also know that word of mouth is our most powerful referral source for new Diana Health clients. Your job will be to raise awareness about our brand, our Smyrna practice, and our services to build and nurture our loyal network of clients, referring providers, and community partners. You will both leverage your existing network and expand it as you meet and develop trusted relationships with new individuals and organizations.

In this role, you will serve as the face of Diana Health, representing our practice and our team, across the Greater Nashville region. 

What you'll do:

Community and Brand Development 

• Articulate the Diana Health mission, model of care, and differentiators at every opportunity possible in the community, and with each person you meet
• Host and attend community events to build buzz around our Diana Health brand 
• Create and manage an annual outreach plan & calendar 
• Update plan & calendar as we test and learn and focus on different community groups and populations
• Plan, execute, and evaluate our own events at our Smyrna practice and in the community
• Plan, execute, and evaluate events that we solely sponsor and those that we we co-sponsor / co-host with our community partners 
• Attend and serve as the face of Diana Health at community events and networking opportunities to drive brand awareness and recruit new clients
• Research, identify, and build partnerships with key hubs of community / social activity (i.e., places where women gather and share information) and local businesses
• E.g., coffee shops, churches, daycares, gyms, parent & family services groups, large employers
• Drop collateral at these locations
• Identify and pursue co-marketing opportunities with such partners 
• Identify other hyperlocal marketing opportunities, as relevant
• Manage two (2) local Brand Ambassadors who assist with drops, events, and various other tasks in the community
• Own, adding to and updating as needed, our local resource recommendation guides
• These include our vetted recommended local providers and community partners (e.g., pediatricians, fertility clinics, acupuncturists, doulas, etc.)

Provider Referral Network 

• Augment and nurture our network of local providers who refer their patients to women's health service providers
• E.g., PCPs, pediatricians, urologists, fertility practices
• Visit practices, hosting lunch & learn type events to educate the practices and their teams about our practice, our services, our Diana Differentiators, and how to refer their clients; ensure closed loop communications on clients they refer

Birth Community Network 

• Augment and nurture our network of birth community providers who refer their clients to OB-GYN offices
• E.g., doulas, lactation consultants, massage therapists, chiropractors
• Offer tours of our practice and provide overviews of our services and how to refer their clients; ensure closed loop communications on clients they refer

Collaborate with our Central Marketing Team 

• Own the Smyrna practice team webpage (maintaining bios, headshots, and ensuring up to date with new hires and team transitions)
• Share needs for print and digital collateral with the team
• Capture film/photos of Smyrna practice, team members, and community events to be shared on our digital channels
• Partner with the team on building and managing a local Facebook group to drive community and Engagement among Diana Health clients
• Assist with local marketing and public relations opportunities  

Support Smyrna Practice Operations

• Provide client referral information into Diana Health systems and support various analyses as needed
• Remain well-versed and knowledgeable of the latest components of our care model and our services, and of our provider team roster, preferences, and scheduling availability
• Support Care Navigators as needed, answering phones and scheduling new OB patients 

Who you are

• Mission-driven 
• Highly social - you love meeting new people and making connections 
• Entrepreneurial with positive mindset and solution orientation
• Results oriented with a bias towards action and data driven decision making
• A strong communicator
• A team player interested in working in a collaborative, familial team
• Comfortable in a fast-paced environment and able to handle ambiguity  

Qualifications

• Bachelor's degree
• Previous experience in sales or a role focused on relationship-building in diverse communities
• Available evenings and weekends for events 
• Preferred Skills: 
• Able to develop, work against, and manage to a budget
• Excellent interpersonal and oral and written communication skills 
• Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences  
• Strong project planning and organizational competency  
• Bonus: experience with content creation, design tools like Canva, and social media 

Benefits

• Competitive compensation
• Medical, dental, and vision insurance, with an HSA/FSA option
• 401(k) with employer match
• Paid time off
• Paid parental leave 

Diana Health Culture

• Having a growth mindset and striving for continuous learning and improvement
• Positive, can do / how can I help attitude
• Empathy for our team and our clients
• Taking ownership and driving to results
• Being scrappy and resourceful