Director Of Community Outreach

About Diana Health

Diana Health is a network of modern women's health practices working in partnership with hospitals to reimagine the maternity and women's healthcare experience. We are restructuring the traditional approach to care to create an experience that is good for patients and good for providers. We do that by combining a tech-enabled, wellness-focused care program that women love with a clinical system that helps us drive continuous quality improvement and ensure work-life balance for our care team. We work with clients across all life stages to empower and support them to live happier, healthier, more fulfilling lives. With strong collaborative care teams, passionate administrators and a significant investment in operational support, Diana Health team members are well-supported to bring their very best to the work they love.

We are an interdisciplinary team joined together by our shared commitment to transform women's health. Come join us!

Description

We are looking for a mission-driven, highly energetic leader passionate about improving the health of women, creating hyper local marketing strategies, and helping Diana Health grow and exceed our growth targets

We know that harnessing the power and support of local communities leads to better patient outcomes. We also know that word of mouth is the most powerful referral source for new Diana Health clients. Your focus will be on leading the local-marketing strategy at Diana Health and directing our on-the-ground Community Outreach Managers. You will help drive Diana Health's overall Community Outreach strategy - accountable for developing and executing on specific outreach plans to achieve our new client growth targets across all Diana Health locations. You will also be a strategic partner to Diana Health's leadership team, thinking through how to create local networks of referring providers that drive new client growth, and how to expand and refine our existing Community Outreach strategies to create a repeatable playbook that can be rolled out to all future Diana Health practices.

Plus, you'll be a Marketing subject matter expert and will work with the Head of Marketing to localize our email marketing strategy and brand partnerships strategy.

What you'll do:

• Lead Diana Health's Community Outreach Strategy across all Diana Health locations
• Manage each Community Outreach Manager at Diana Health's existing practices
• Provide mentorship, encouragement, and new ideas and practices to help achieve monthly growth targets
• Provide ongoing development opportunities for each Community Outreach Manager
• Assist in laying out local growth strategy with the local Community Outreach Manager
• Responsible for performance reviews, assessments, and ongoing developmental feedback
• Onboard and train new Community Outreach Managers
• Partner with the Head of Marketing to hire new Community Outreach Managers as new Diana Health practices open
• Lead the development of each new market's initial Community Outreach strategy
• Including preliminary review of the market
• Delegation of the development of the initial CRM
• Travel to each new Diana Health location for the following:
• Training and onboarding of the new COM
• Attendance and on-site assistance at each Grand Opening
• Attendance and on-site assistance with one Community Listening Session
• Provide ongoing management and mentorship support to new Community Outreach Managers
• Partner with the Head of Marketing to complete an audit of current Community Outreach strategy and augment where necessary
• Develop a repeatable playbook for Community Outreach in each new Diana Health location, building off of existing playbooks
• Develop a physician liaison / physician speakers playbook and strategy to be repeatable across all Diana Health locations
• Act as the SME for Community Outreach to Diana Health's corporate leadership team
Provide quarterly Community Outreach updates for each location, for quarterly hospital reviews, in collaboration with the Head of Marketing

• Collaborate with the Central Marketing Team
• Assist in developing print and digital collateral for Community Outreach efforts (both for prospective clients and for community partners)
• Build out local email marketing strategy and delegate execution of monthly email campaigns
• Build out a local brand partnership playbook, helping to operationalize brand partnerships as a market awareness tactic in each of our local markets
• Own and drive our local marketing strategies across all locations
• Work with Head of Marketing to develop local social media strategy for each location

Who you are

• Mission-driven
• Love meeting new people and making connections
• Entrepreneurial with positive mindset and solution orientation
• Results oriented with a bias towards action and data driven decision making
• A strong communicator
• Comfortable in a fast-paced environment and able to handle ambiguity
• Ready, willing, and able to dive deep into the weeds

Qualifications

• Bachelor's degree
• Previous experience in sales, physician liaison, Community Outreach, or a role focused on relationship-building in diverse communities
• Available some evenings and weekends for events
• Previous management experience required
• Preferred Skills:
  • Excellent interpersonal and oral and written communication skills
  • Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences
  • Strong project planning and organizational competency

Benefits

• Competitive salary, with opportunity for quarterly bonuses
• Health, dental and vision insurance
• PTO, paid holidays, sick days
• Paid parental leave
• Mileage reimbursement
• 401(k) with employer match

Diana Health Culture

• Having a growth mindset and striving for continuous learning and improvement
• Positive, can do / how can I help attitude
• Empathy for our team and our clients
• Taking ownership and driving to results
• Being scrappy and resourceful