Communications, Marketing, And Engagement Coordinator

Tapestry Folkdance Center, located in the Longfellow neighborhood of Minneapolis, is seeking a half-time (20 hours per week), Communications, Marketing, and Engagement Coordinator to assist with the organization’s external communications, social media, and outreach efforts. The role will report directly to Tapestry’s Executive Director, and work closely with Tapestry’s Program Advisory Committee and Program Steering Committees, who are responsible for the planning and execution of Tapestry dance programs.

Primary Responsibilities:

• Responsible for managing Tapestry’s primary external communication channels - including website updates, email marketing, and social media (Facebook and Instagram)

• Build relationships with the volunteer committees of all Tapestry programs and special event workshop weekends to create and implement marketing and outreach strategies for each of them

• Manage the creation, posting, and mailing of any printed materials or signage.

• Help oversee Tapestry’s general information/customer service email and phone line.

• In collaboration with the Executive Director, assist with ongoing Tapestry marketing, communication, and outreach strategies

• Monitor and provide reports on website and social media analytics, and other marketing and communication goals set in collaboration with the Executive Director

• Identify and build relationships with potential community partners - for marketing, promotion and sponsorship opportunities, as well as for collaboration, potential new programmatic offerings, and other ways Tapestry could utilize its resources and internal offerings to better serve the broader Twin Cities community

• Build, organize, and maintain Tapestry’s visual asset library

• Serve on Tapestry’s Cultural Equity and Inclusion Committee

• Attend each Tapestry program dance at least once a quarter to build relationships, gather photo/video, and maintain familiarity with each program’s style and event flow

Skills:

• Strong interpersonal, networking, and relationship-building skills

• Clear and thoughtful verbal and written communication style

• A good listener and creative thinker

• Passionate about building mutually beneficial relationships and meaningful outreach strategies

• Technologically savvy, with the ability to learn new platforms quickly

• Experience with social media, google analytics, web editing, and customer journey mapping via Mail Chimp or other similar platform

• Graphic design, photography, and/or videography experience a plus

Work will be hybrid and fairly flexible, with at least one day/partial day in office each week to coincide with other staff, and occasional evenings/weekends to attend Tapestry program dances and events. Pay to range between $20-23/hour depending on experience and qualifications, with additional PTO, holiday, and sick time benefits.

To apply, please submit a Cover Letter and Resume to staff@tapestryfolkdance.org with the subject line “Communications, Marketing, and Engagement Coordinator Application.” Applications will be accepted through March 24, 2024 with interviews expected to begin the first week of April.