Communications And Marketing Strategist

Position Summary: CultureWorks is seeking a dynamic individual to fill the recently expanded role of Marketing and Communications Strategist. Reporting to the President, this position plays a critical role in designing and implementing strategies to ensure our region’s arts and culture community, and the community as a whole, is aware of the services and resources CultureWorks provides and the impacts we drive throughout the Richmond and Tri-Cities region. A successful candidate will build a consistent voice of CultureWorks that communicates CultureWorks’ vital role in optimizing the impact of arts and culture in our region and equitably highlights the incredible breadth and depth of the creative community throughout our region to encourage greater community participation in arts and culture.

Job Responsibilities:

· Marketing and Communications (90%):

o Develop and execute overall Communications and Marketing strategy for CultureWorks.

o Manage and execute weekly emails highlighting upcoming events, offering discounts to arts and culture events around the region and other news, and creating and sending emails to distribution list through Mailchimp.

- Select and include highlights from the arts and culture calendar in the weekly e-blasts.

- Maintenance of contact databases and related distribution lists in Mailchimp.

o Manage the CultureWorks and artoberVA Facebook and Instagram pages year-round. Respond to incoming questions and craft and/or share 3 -4 posts per week. Develop monthly social media plan.

o Manage and update the CultureWorks website with new content, imagery, resources, sponsor logos, etc.

o Attend arts and culture events to mine digital content

o Interview local artists and organizations for a monthly spotlight post to website and social media.

o Develop and execute strategy for CultureWorks Arts & Culture Calendar to make the calendar the go-to calendar for the Richmond & Tri-Cities region, and manage the calendar on a daily basis.

o Write and leverage media releases to foster earned media promoting CultureWorks, its programs, and the impact of arts and culture in our region.

o Supporting Community Engagement Strategist with artoberVA – a month-long celebration of arts and culture each October.

o Design and send temperature check surveys post-meetings and post-programs and compile recaps.

o Occasional management and execution of events such as light receptions for 50+ people (2-3 per year)

· Office Administration (10%)

o Manage weekly process to send financial documents (gifts received, bills received) to external bookkeeping firm and ensure timely processing. Handle occasional requests of information from the bookkeeping firm.

o Managing videoconferencing when CultureWorks hosts virtual meetings

o Coordinate board member activities including quarterly full board meetings, and other ad hoc meetings; ordering catering, printing agendas, etc.

o Assist with coordinating quarterly networking events and happy hours

o Liaison with technology vendors (IT support, office equipment)

o Other duties as assigned

Skills Required:

· Self-starter with initiative and ability to manage work schedule, meet deadlines and produce high-quality deliverables.

· Excellent oral and written communication skills. Knowledge of AP writing style and English grammar.

· Knowledge of social media, communications, marketing and brand strategy with experience independently develop engaging social media content and campaigns to include graphics, attention-getting captions, reels.

· Excellent computer/digital skills. Experience with SquareSpace, Zoom Pro, MS Office, Google Forms/Sheets, online calendar platforms, Mail Chimp, and Canva preferred.

· Able to meet physical requirements of leading in person group discussions and community arts events, which can include setting up folding tables and carrying sandwich board signs and boxes weighing up to 20 lbs.

OtherQualifications:

· College degree in Mass Communications, Marketing or English or equivalent work experience relevant to the mission of CultureWorks as described above.

· 4-5+ years of relevant work experience

· Passion for elevating arts and culture and promoting cultural equity in the Region

· Attention to detail and willingness to embrace and learn from constructive feedback.

· Able to work effectively in a professional environment

· Able to be an enthusiastic, positive representative of CultureWorks

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Richmond, VA 23230