Communication Specialist - Content Strategist/Writer

It's a great time to join Marymount University! We are looking for faculty and staff who are passionate about providing excellent service to ensure a high quality student experience and collaborative working environment.
Title: Communication Specialist - Content Strategist/Writer
Status: Full-time
Hiring Salary: $55,000
Division: Marketing & Communications
Location: On-Site (Main Campus)
Benefits Eligibility: Yes
As a Content Strategist with expertise in writing website content, SEO optimization, and social media advertising, you will be responsible for creating engaging and compelling content across various platforms, optimizing our online presence for search engines, and developing and analyzing effective social media ad campaigns. You will collaborate with cross-functional teams, including marketing, design, and analytics, to deliver strategic content that aligns with our brand voice and resonates with our target audience.
MAJOR DUTIES AND RESPONSIBILITIES
Content Creation:

• Craft high-quality, creative, and persuasive written content for print, websites, and other digital platforms.
• Develop engaging copy for various marketing collaterals, including landing pages and email campaigns.
• Collaborate with internal teams to understand and implement content requirements and maintain consistency in messaging and tone.
• Conduct keyword research to identify relevant topics and optimize content for search engines.
• Research topics to produce engaging, easy-to-understand content on the University's website and social media platforms, considering relevant audiences.
• Monitor the industry for trending topics and make recommendations for new content development.
• Optimize existing content to be consistent with University branding standards as well as SEO trends and algorithm changes to improve organic search rankings and drive targeted traffic.

Google Ads & Social Media Advertising:

• Create and manage social media ad campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Develop captivating ad copy, compelling visuals, and effective targeting strategies to reach target audiences.
• Monitor and analyze ad performance, identifying opportunities for optimization and improvement.

Analytics Reporting:

• Monitor key performance indicators (KPIs) related to content engagement, SEO rankings, and social media ad performance.
• Generate regular reports and presentations to communicate results and propose actionable recommendations to stakeholders.

OTHER DUTIES AND ASSIGNMENTS

• Performs other duties as assigned.

JOB REQUIREMENTS
Education Bachelor's degree (BA, BS, etc.) in Marketing, Communications, Journalism, or a related field
Experience 1-3 years of related experience
Preferred experience in communication, social media management, and with web platforms.
Licenses or Certifications None
Financial Responsibility None
Supervision None
Special Knowledge None
SKILLS AND QUALIFICATIONS

• Proven experience as a Content Strategist, Writer, SEO Specialist, or similar role.
• Exceptional writing and editing skills with a portfolio of diverse content.
• In-depth knowledge of SEO best practices, keyword research, and on-page/off-page optimization.
• Experience developing and managing successful social media ad campaigns.
• Proficiency in using SEO tools, content management systems (CMS), and social media advertising platforms.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Creativity, attention to detail, and ability to meet deadlines in a fast-paced environment.
• Ability to understand different audiences and adapt writing style accordingly.
• Strong research skills and attention to detail.

SPECIAL WORKING CONDITIONS
None
Marymount University is an affirmative action/equal opportunity employer. Marymount University does not discriminate on the basis of race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity and expression, marital status, pregnancy, veteran status or any other protected bases under applicable federal and local laws and regulations in any of its programs or its activities, including employment and admission. The university also expressly prohibits any form of sex discrimination and sexual misconduct including sexual harassment, dating and domestic violence, rape, sexual assault, sexual exploitation and stalking in any of its programs or activities, including employment and admission. For more information, please visit: https://marymount.edu/student-life/health-wellness/title-ix-2/