Communication Specialist

Our client offers a great culture and supportive work environment.

Summary

As Product Manager the candidate will take ownership of the product lifecycle for the front of eye vitamin line, and will manage the direct to consumer (DTC) channel while developing a full understanding of the companys target markets and their needs. You will play and a key role in the development of both internal and external messaging and communication plan for all channels. In this role, you will define our product positioning, conduct competitive analysis, and go-to-market strategy for current and emerging markets to generate demand to meet revenue and retention goals.

You may be a great fit if:

• You have a proven track record of successes in driving marketing strategy and tactics within the eyecare, nutraceuticals and/or healthcare industries
• You are technically savvy with strong Ecommerce experience - Amazon and Big Commerce is preferred
• You have working knowledge of HubSpot and SalesForce
• You are a passionate, driven professional with sound business aptitude and marketing instincts
• You are self-motivated, results-oriented and able to work both independently and on team
• You have the ability to multi-task and work across departments
• You have strong leader, communicator and possess superior interpersonal skills
• You thrive in a fast-paced, innovative environment where you can take your career to the next level in the growing field of ocular nutrition

To be successful in this role, you will ensure that the products you support are the market leader for that specialty. Responsibilities include:

75% - Product Management and Ecommerce

• Build marketing campaigns to support specific marketing objectives across different channels and segments in support of our overall Corporate Business Objectives
• Market through various channels and segment databases working with analytical tools and insights to drive acquisition and retention
• Bring cross-functional leadership to the business and work between departments ensuring marketing is at the heart of the business in all channels
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics based upon campaign performance results
• Lead the execution of marketing campaigns for your product line from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Drive demand creation for our brands with day-to-day responsibilities developing, executing, and optimizing across all consumer tactics to reach monthly and yearly demand, customer acquisition (CAC) and efficiency targets (LTV) to drive net new user growth and profitability
• Manage development of compelling marketing content that accurately communicates the company brand
• Drive key testing initiatives and analyses to uncover meaningful insights while developing a testing best-practices plan to fuel program strategies
• Act as a thought leader and owner for industry trends, best practices, and drive strategy and execution to ensure growth marketing program best in class
• Stay up to date with the latest digital marketing, performance marketing, and Ecommerce and Amazon industry trends
• Lead the marketing team to develop product positioning and messaging specific for each channel
• Manage digital marketing and creative agencies to execute promotional plans across these channels as they occur

25% - Research and Analysis

• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention. Major metric for this role is cost of customer acquisition and retention
• Prepare and deliver KPI performance dashboards and periodic campaign reports and insights
• Maintains and tracks marketing spend to budget - financial acumen
• Maintain a competitor and market analysis on messaging/product/pricing to build companys DTC market share on both Amazon and its website
• Identify key trends, market drivers and customer requirements for your products and be the subject matter expert sharing this information with the sales and marketing teams

Requirements:

• 7 years of creative marketing experience within B2B and B2C with a bachelors degree in Marketing or Business. A secondary preference will be given to healthcare/supplements.
• Strong Ecommerce and Amazon experience is preferred
• Strong analytical skills and experience measuring, monitoring and taking action based on campaign performance
• Experience building and executing complex marketing programs that span traditional, digital and direct response
• Strong project management skills in a team environment
• International experience is a plus
• Competency in software/tools:
• Big Commerce or similar Ecommerce platform
• Hubspot and SalesForce
• Google analytics
• Some field and meeting travel required