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SalaryThe Category and Customer Insights Analyst will play a pivotal role in leveraging data to drive informed marketing strategies. This position requires a strong foundation in data modeling, dashboard and report development coupled with market and customer behavior analysis. The Analyst will work closely with cross-functional teams to provide actionable insights derived from market share analysis, consumer behavior trends, and promotional effectiveness.
Essential Duties and Responsibilities
- Data Modeling and Transformation: Develop and maintain robust data models for marketing analysis, ensuring data accuracy and relevance. Transform raw data into actionable insights to support marketing strategies.
- Dashboard and Report Development: Create visually compelling and intuitive dashboards and reports to track key performance metrics and marketing initiatives.
- Data Visualization: Utilize advanced visualization techniques to present complex data in an easily understandable format for stakeholders.
- Market Share Analysis: Conduct thorough market share analysis to identify growth opportunities and assess market positioning.
- Consumer Behavior Insights: Analyze consumer behavior data to provide insights into customer preferences, buying patterns, and trends.
- Promotional Analysis: Evaluate the effectiveness of marketing promotions and campaigns, providing recommendations for optimization.
- Cross-Functional Collaboration: Work closely with sales, category management, marketing, and IT teams to align data-driven insights with business objectives.
- Tool Proficiency: Demonstrate expertise in Power BI, DAX, SQL, Excel, and other relevant data analytics tools.
- Syndicated Data and Category Management: Leverage syndicated data sources and apply category management principles to enhance marketing strategies.
- Insight Identification: Proactively identify actionable insights from data analysis, contributing to data-driven decision-making.
- Ability to be on-site as needed at the Serv-U-Success and Meijer Corporate Offices.
Desired Qualifications
- Bachelor's degree in Analytics, IT, Database Engineering, or a related field preferred.
- 3-5 years of experience in Business Analytics and Reporting.
- Proficiency in Power BI, DAX, SQL, and Excel.
- Experience with syndicated data, retail, and category management preferred.
- Strong analytical thinking and problem-solving skills.
- Excellent communication and presentation abilities.
- Ability to work collaboratively in a team-oriented environment.
- Prior experience using Customer Insight data (Dunnhumby, Nielsen, etc) preferred.
- Excellent skills in Microsoft Excel, Word, and PowerPoint.
- Results-oriented. Organized & methodical. Ability to meet deadlines and multi-task under pressure.
- Desire to work in a team-oriented environment, with respect for all team members.
At Serv-U-Success, our Mission is to deliver exceptional results to our customers every day with innovative, best-in class execution, achieved by inspiring and empowering team members who share a passion for being part of something bigger than themselves.
We show our Values in everything we do:
- Passion – We energize, engage, and inspire others because we love what we do and how we do it.
- Empowerment – We have permission to take risks, be transparent, and do the right thing to serve our customers and team.
- Innovation – We are relentlessly curious and determined to find a better way of doing things together.
- Balance – We believe that a well-rounded life outside of work is essential for personal well-being and professional success. We make time for things we have to do as well as the things we want to do.
- Teamwork – We want individuals to dream, value differences, and celebrate achievements to create something bigger than themselves.
At Serv-U-Success, our values serve to guide our relationships as well as our actions. Each of our values reflect and support our policy of Equal Employment Opportunity. We believe in equality through which we affirm the worth and freedom of each person and treat all with respect and dignity. Consistent with our philosophy and values, our policy is to ensure that Serv-U-Success abides by all state, federal and local regulations and statutes prohibiting discrimination because of race, color, religion, gender, marital status, national origin, age, veteran status, disability or any other factor wholly unrelated to a person’s skill and work performance, in all employment practices, including hiring, firing, compensation, promotion and other terms, privileges and conditions of employment. Our policy is to act fairly and remain conscious of our biases and employ without regard to their race, color, creed, ethnicity, gender, age, sexual orientation, gender identity or disabilities.
