Business Development And Marketing Director (Boise Region)

STRATA is a geotechnical engineering and construction materials testing company that is known for the great care we take with our clients. Our employees know STRATA as a family-oriented company with strong Core Values including safety, integrity, teamwork, professionalism, accountability, and respect.

Our Boise Business Development and Marketing Director identifies and develops professional relationships with target clients to raise awareness in the Boise marketplace of STRATA's services, experience, and value to projects. Assists in the development, organization, and coordination of marketing and sales-related materials, including staff resumes, Statements of Qualifications (SOQs), proposals, project abstracts, and other marketing materials for the entire Company. Assists Office Administrators, Department, Business, and/or Regional Managers with preparing and providing client or project-specific marketing documents, and coordinates with local offices and CEO to ensure STRATA's branding is consistent, professional, and delivered timely and creatively. Educate key staff on approaches for improving Business Development efforts. Ownership for developing and updating Business Development plans for selected target markets. Engage with and promote positive interactions with professional and civic organizations in the Boise/Western Idaho area.

Major Responsibilities include:

• Through internal collaboration, develop a list of targeted clients and projects to proactively pursue within the metropolitan area of Boise.
• Organize systems and procedures for the Boise office relative to Business Development strategies, initiatives, activities, and education.
• Work with others to develop and maintain marketing plans for target markets; updated at least quarterly.
• Identify target clients in each market and develop visitation plans.
• Facilitate meetings with target clients to build professional relationships, to understand their organizations wants and needs and learn of upcoming teaming opportunities.
• When necessary, participate in client negotiations to overcome price-driven selection of services.
• Position with owners and teaming partners to win targeted projects.
• Assist in responding to Requests for Proposal (RFPs) and Requests for Qualifications (RFQs).
• Assist Social Media Team to develop and provide content of STRATA's website and social media avenues and to ensure consistency in brand and messaging across STRATA's social media platforms and website.
• Engage with targeted professional and civic organizations to develop network of target clients and grow STRATA's presence in the greater Boise community.
• Participate actively in local Boise Committees or Boards with at least two (2) professional or civic organizations.
• Establish annual Business Development/marketing budget for the Boise office.
• Develop promotional presentations/collateral/templates for delivery to Boise area clients.
• Co-author marketing literature (brochures, surveys, etc.) to augment STRATA's presence in the Boise market.
• Assist Business Manager with developing marketing analytics techniques to gather data (rankings, usage, research projects).
• Adhere to STRATA's policies, travel as necessary, and maintain a safe environment.
• Complete other duties or projects as assigned.

The ideal candidate will be skilled in building trusting, collaborative, and effective relationships with clients, leaders, and co-workers.  Will confidentially and professionally approach clients with knowledge about STRATA's current business model, capabilities, and long-term objectives.  Requires an ability to write compelling content, reports, presentations, etc., accurately and professionally; gather and use analytics to track and evaluate multiple Business Development results.  Also requires extraordinary communication skills--verbally, orally, and in written form displaying creative and conceptual thinking.  

Requires knowledge of Microsoft Office Suite and other software products (e.g., Word, Excel, PowerPoint, Outlook, InDesign, Publisher/other desktop publishing, developing and/or utilizing a CRM database).  Also requires a willingness to uphold and advocate for STRATA's Core Values of Safety, Integrity, Teamwork Professionalism, Accountability, and Respect.  High school diploma and/or Bachelor's Degree in Marketing, business, or relevant field is a strong advantage. 

STRATA's comprehensive benefits include:

• Medical, dental, vision insurance
• Paid Time Off (sick leave, vacation, etc.)
• Flexible spending accounts for medical and dependent care
• 401(k)/retirement plan with immediate match
• Short-term disability; long-term disability
• Community Service Day