Brand Manager, Rifles/Suppressors

Brand Manager, Rifles/Suppressors

Onsite Role in New Hampshire, Relocation Assistance available

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,200 employees across twelve locations in three states. For more information about the company and product line visit: sigsauer.com.

Position Summary:
The Brand Manager-Rifles/Suppressors reports to the Vice President of Marketing and is responsible for the development and execution of the marketing strategy for the SIG SAUER rifle and suppressor product categories. The Brand Manager will collaborate with cross-functional teams, including product management, sales, and the internal creative team to ensure brand consistency across all marketing and communication channels. This role requires a strategic thinker with a strong understanding of the firearms industry and the ability to adapt to a fast-paced, ever-changing industry.

Job Duties & responsibilities:

• The Brand Manager-Pistol/Rifles reports to the Director of Brand Management and is responsible for the development and execution of the marketing strategy for the SIG SAUER pistol product categories
• The Brand Manager will work closely with the Pistol/Rifle Product Managers to assist in developing marketing strategies for new product launches as well as current product sustaining campaigns.
• Provide detailed insight for PM team about potential growth opportunities and strategies in the pistol market.
• Provide a marketing prospective to Product Management during product development process to establish a plan and strategy to go to market with.
• Create sustaining marketing campaigns to drive growth and awareness to current product lines.
• Help identify less non-conventional approaches to reaching customers through alternate channels.
• Work with Project Managers to oversee timeline management to ensure that all key dates are met in the development of all launch materials and sales support materials for all existing and new products.
• Collaborate with Sales Leadership to understand the retail product performance and recommend communications enhancements and/or collateral needs to meet organizational sales goals.
• Conduct market research, including competitor analysis, to identify market trends, customer needs, and opportunities for brand growth.
• Develop strategic programs for category to increase revenue and margin in current product lines.
• Collaborate with Sales Leadership and Merchandising Team to develop and launch impactful in-store consumer experiences and drive product breakthroughs at the shelf.
• Partner with Digital Marketing/Web Content team to ensure all product information is on brand and photography and video are aligned with the most current initiatives.
• Lead weekly/bi-weekly/monthly Product Management review meetings and project overviews to identify changes in product development timelines and development plans for communications programs.
• Develop strategic direction to grow into new market segments that are achievable within the pistol category.

Requirements:

• Bachelor’s degree. Preferably in Marketing or a related field.
• Demonstrated strength in marketing competencies (Positioning, brand development, media, marketing innovation, and project leadership).
• 5 – 7+ years of prior marketing experience required, preferably with direct responsibility for brand messaging/positioning.

SIG SAUER, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)