Brand Manager

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager for our Foot Health portfolio.
Roles and responsibilities

• Champion the US consumer, deeply understand their problems and drive this into the Global marketing team
• Collaborate with global marketing team to develop core marketing assets that the US can leverage and lead local development of amplifying content to interrupt consumer on their purchase journey
• Establish and drive the development and implementation of the brand's marketing plan, budget, and long-term financial plans to achieve the category's volume, profit, and share objectives
• Develop full brand annual plan including market analysis, competitor analysis, customer insight, price analysis, portfolio gaps, profitability analysis, channel strategy, etc. leveraging extended Karo team
• Identifying market and customer opportunities via analytics, translating opportunities into high-impact marketing strategies driving share
• Execute the marketing and campaign initatives and develop releveant assets, with high focus on digital channels.
• Measuring and reporting performance on marketing campaigns and develop performance mindset with agile test n learns to exceed KPIs
• Drive innovation pipeline in collaboration with global cross functional team that drives incremental profitable sales growth for next 3 years (Target 50% growth from innovation)
• Close cooperation with top customer teams to drive strong joint business plans that accelerates Karo's business
• Develop sales materials for innovation launches, key industry engagements, category reviews, and top customer calls
• The Brand Manager will also need to ensure the brand strategy is communicated, understood, and implemented by all cross-functional groups and partners

Requirements
Competencies required

• Undergraduate Degree in Marketing or MBA (preferred)
• Experience in Media Channel and Campaign planning, with focus on digital, social, and shopper activation
• 5+ years brand marketing experience, preferably in FMCG
• Experience with product development/innovation
• Ability to thrive in a high-energy, agile, fast-paced environment
• Operating autonomously and with a high degree of comfort with ambiguity
• Excellent communication skills orally and written
• Excellent skills in Microsoft Office
• Superior analytical skills with strong business acumen

Personal characteristics

• Motivated by Karo's mission to improve people's everyday health
• High business acumen, with a strong orientation towards consumers, customers, and channels, including E-commerce
• Ambitious, with a proactive, problem-solving attitude towards business opportunities and challenges
• Outcomes focused versus over-reliance on process
• Creative mindset with strong understanding of consumer behavior
• Demonstrates curiosity and problem-solving skills to anticipate challenges/opportunities
• Elevated level of change and learning agility, coupled with a desire for continuous learning and development
• Team orientated, collaborative style combined with a clear responsibility for delivery and results
• Able to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences
• Strong demonstration of the Karo values - Challenge, Act, Connect, Care

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.