- Creatively support and help develop and evolve the Siteimprove brand tone of voice, as well as help evolve brand standards for copy
- Take product messaging and turn it into compelling content for our customers
- Own product and conversion-centric content marketing projects, including landing pages, sales collateral, ad copy, and more
- Contribute content to the company blog, as well as special editorial projects such as reports and white papers
- Collaborate with Design/Video teams to help write and produce compelling brand videos, advertisements, creative concepts, scripts, and other forms of brand storytelling
- Work closely with Marketing teams to gather product information and communication objectives to effectively write copy for our product personas
- Maintain consistency in voice and tone across projects
- Follow evolving trends in the B2B marketing space and apply them to the team's overall content strategy where appropriate
- Peer review, fact-check, and edit content projects
- Present creative work to team members and stakeholders, as well as other departments and external partners, for refinement and feedback
- Bring proactive solutions with a critical but positive attitude
- Pay strong attention to detail and process, with strong writing, editing, grammar, and proofreading skills
- Education: Bachelor's degree in English, Journalism, Communications, Advertising, Marketing or related field, or equivalent experience required
- At least 3-5 years of brand copywriting experience, ideally with an emphasis on product messaging and conversion best practices
- Portfolio demonstrating strong writing skills or writing samples required with resume
- Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities
- Can balance short-term needs with long-term strategic initiatives in a fast-paced environment
- Productive, efficient work with a keen attention to detail
- Strong writing, grammatical, and editing/proofreading skills
- Ability to problem-solve and manage multiple projects
- Team-oriented demeanor with the ability to quickly build cross-functional relationships
- B2B SaaS experience is a huge plus
- Experience with analytics and SEO management tools is a huge plus
- You're passionate about creating compelling content for a curious audience
- You're constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits
- You love to collaborate with your colleagues but are also able to put your head down and get work done
- You have a sense of humor and aren't afraid to incorporate a bit of whimsy into your work
- You're a grammar and word nerd and hate when a sloppy error slips past the goalie
- Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
- Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
- Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
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