Company

SiteimproveSee more

addressAddressMinneapolis, MN
type Form of workFull-Time
CategorySales/marketing

Job description

Siteimprove is looking to expand its global Brand Marketing team with a strategic Brand Copywriter. This role will play an integral part in the creation of copy solutions and editorial content for the entire organization, with special emphasis on customer-focused content projects. Our ideal candidate is eager to work on a wide range of tasks, including marketing collateral, interactive web experiences, event assets, video production, website copy, help center resources, customer outreach, blog posts, white papers, and everything in between. You can switch effortlessly between lighthearted, conversational copy and more formal, professional prose, with both approaches geared toward offering value and clarity to our target audience. If you enjoy a fast-paced, collaborative work environment where you can evolve the brand experience and apply creative ways to positively impact the Customer Experience, we'd love for you to join our team.
What you will be doing
  • Creatively support and help develop and evolve the Siteimprove brand tone of voice, as well as help evolve brand standards for copy
  • Take product messaging and turn it into compelling content for our customers
  • Own customer-centric content marketing projects, including customer communications/outreach, help center resources, and more
  • Contribute content to the company blog, as well as special editorial projects such as reports and white papers
  • Collaborate with Design/Video teams to help write and produce compelling brand videos, advertisements, creative concepts, scripts, and other forms of brand storytelling
  • Work closely with Marketing teams to gather product information and communication objectives to effectively write copy for our product personas
  • Maintain consistency in voice and tone across projects
  • Follow evolving trends in the B2B marketing space and apply them to the team's overall content strategy where appropriate
  • Peer review, fact-check, and edit content projects
  • Present creative work to team members and stakeholders, as well as other departments and external partners, for refinement and feedback
  • Bring proactive solutions with a critical but positive attitude
  • Pay strong attention to detail and process, with strong writing, editing, grammar, and proofreading skills
What we will require of you
  • Education: Bachelor's degree in English, Journalism, Communications, Advertising, Marketing or related field, or equivalent experience required
  • At least 3-5 years of brand copywriting experience, ideally with an emphasis on Customer Experience or customer communications
  • Portfolio demonstrating strong writing skills or writing samples required with resume
  • Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities
  • Can balance short-term needs with long-term strategic initiatives in a fast-paced environment
  • Productive, efficient work with a keen attention to detail
  • Strong writing, grammatical, and editing/proofreading skills
  • Ability to problem-solve and manage multiple projects
  • Team-oriented demeanor with the ability to quickly build cross-functional relationships
  • B2B SaaS experience is a huge plus
  • Experience with analytics and SEO management tools is a huge plus
What we will love about you
  • You're passionate about creating compelling content for a curious audience
  • You're constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits
  • You love to collaborate with your colleagues but are also able to put your head down and get work done
  • You have a sense of humor and aren't afraid to incorporate a bit of whimsy into your work
  • You're a grammar and word nerd and hate when a sloppy error slips past the goalie
In addition, we hope you will appreciate:
  • Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
  • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.

PI233939647

Refer code: 7282293. Siteimprove - The previous day - 2023-12-19 12:03

Siteimprove

Minneapolis, MN
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