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AVP - Data, Analytics & Insights - CDMO
New York, NY, New York
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Permanent
New York, NY, New York
Digital
Full - Time
09-May-2024
Title: Assistant Vice President Data, Analytics & Insights, CDMO
Division: Corporate Digital & Marketing Office (CDMO)
Location: New York, NY
Reports to: Vice President, Data, Analytics & Insights, CDMO
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.
What You Will Do:
The successful candidate will join the CDMO Data & Analytics team to support the delivery of all analytics and advanced analytics products across Media, CRM and beyond. This role demands a hands-on leader who can seamlessly blend strategic thinking with practical execution to deliver concrete results.
This role is a great opportunity for a hybrid data and marketing talent to join an ambitious and fast-moving team where the successful candidate will be able to see concrete impact and value of the work produced.
Analytics Strategy
Lead and enable a consumer-centric approach to analytics (Media, CRM…).
Lead the delivery of insights driven analytics tools for the L’Oréal Divisions
Enable a transversal approach to marketing analytics by bridging the gap between spend, media performance, and sales.
Understand and robustify all data taxonomies and classification to enable data quality at scale.
Design & operate data cleaning capabilities & governance to ensure data is usable & sustainable.
Establish standardization around media KPIs and effectiveness to ensure consistency across partners / measurement outputs.
Build a strategic approach to support the use and measurement of consumer data in all media channels.
Evangelize tech partner relationships by challenging the norm, bringing new ideas to deliver on brand’s learning agendas, and offer product enhancement recommendations to better service LUSA’s needs.
Contribute to the JBP negotiations with “asks” specific to our data & technology needs and help negotiate those topics.
Run ad-hoc analysis as proofs of concepts to inform further developments on the analytics products managed by the team as well as attending to immediate needs of business teams.
Act as a business problem-solver using in-depth understanding of the different media, performance, CRM and e-commerce data sources managed by the CDMO team.
Leverage business data understanding hands on expertise to answer both strategic and operational questions of the teams and management.
Working hand in hand with IT to ensure data & Insights products are future-fit & sustainably built.
Being a catalyst of increased data quality throughout the organization. Ensure data sourcing is done in a sustainable way to future-proof our analytics products, increase trust in data and eventually drive data driven decision making within the organization.
Working hand in hand with advanced analytics team to design the measurement agenda, managing the wide set of tools at our disposal (MMM, Agile MMM, Incrementality testing)
Collaborate with cross-functional teams, including marketing, sales, IT, and finance, to ensure data-driven decision-making.
Champion a data-driven culture throughout the organization, providing training and support as needed.
Stay abreast of industry trends and advancements in marketing data and analytics, incorporating best practices into our operations.
What We Are Looking For:
10-15 years of relevant experience
Master’s degree
Knowledge of online media metrics and data analysis experience
Proven ability to distill complex data into meaningful and actionable insights
Proven ability to thrive in a matrix / fast-paced environment while ensuring alignment of multiple stakeholders.
Proven ability to be comfortable with uncertainty in a test & learn environment.
Solution-orientation with strong analytical, problem solving and critical thinking skills
Excellent written and verbal communicator
Outstanding relationship and business builder
Proven experience navigating ambiguity, changes or challenges
Collaborative team-player yet comfortable with independence
What’s In It For You:
Salary range: $144,800 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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