Associate Marketing Manager - Events

THIS IS A 100% REMOTE ROLE

About Us:

Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. Our headquarters is located in beautiful downtown Bloomington, Indiana, home of Indiana University and some of the best cultural, educational, and natural resources in the area. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.

Employees Enjoy

• Innovative, team-oriented environment
• Working with leading voices and rising stars in staff development
• A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
• Doing work that matters

Position Summary:

Position:Associate Marketing Manager (AMM) Events

Department: Marketing

As an AMM for Events, you will play a pivotal role in shaping the future of educational development through strategic marketing campaigns for Solution Tree's events. This role offer the unique opportunity to directly impact our growth and success, with clear pathways for career advancement. You can work remotely, enjoying the flexibility that comes with it, while collaborating with a dynamic team dedicated to ensuring learning for all.
The Associate Marketing Manager will support Events monitoring and supporting individual strategy and campaigns for Solution Tree events. This includes strategic efforts to drive event attendance, helping manage event logistics and collaborating with internal and external stakeholders to ensure fully informed, aligned marketing efforts. This role will also help build and maintain measurement plans for events.
This is a high impact role with direct exposure to executive leadership.

Summary of Essential Job Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Primary Duties:

• Gathers data, solicits input from stakeholders, and collaborates with Marketing Managers to create strategy and campaign plans that define: target audience; number, format, and timing of marketing pieces; target outcomes, critical benchmarks, and planned interventions; list segmentation; and budget impact
• Proactively shares guiding tools and documents that describe the strategy and campaigns to align efforts internally and externally
• Assists with the execution of product marketing pieces to ensure timely, strategic, and effective delivery
• Works alongside Marketing Manager to purchase relevant media (ads, lists, etc.) needed to support campaigns, while staying within budgets
• Uses content management/scheduling software to monitor and support execution of product-related marketing pieces
• Tracks and analyzes product sales data on an ongoing basis; reports results to the Marketing Manager and Marketing team; adjusts campaigns as needed to ensure results
• Collects artifacts and feedback on completed campaigns to aid future planning and budgeting
• Ownership of the Marketing calendar/internal project tracker
• Input requests into project management software (i.e. Workfront)
• Creation of marketing collateral including info (sell) sheets, print and digital ads, catalog development, email, etc.
• Assist in driving event registrations through organic and paid social media
• Report preparation and other marketing and advertising initiatives as assigned

Responsibilities:

Interpersonal Relationships (contacts inside/outside company)

• Communicates campaign status and needs with Marketing Managers
• Communicates campaign needs and project specifications with Creative Services/Design Team
• Communicates website, email, and social media campaign needs with Web, Design, and MarComm teams
• Invites campaign input and feedback from Sales and other product stakeholder
• Secures appropriate vendor services as needed

Assets/Funds/Information (amount managed/custody of confidential data)

Works with Events Marketing Manager to inform general departmental priorities during annual budgeting.

Decisions and Actions (complexity/latitude/timeliness/impact)

Under guidance from Events Marketing Manager, this person responds to product campaign deficiencies with specific plans executed in a timely fashion. They also share information broadly and proactively across the company to mobilize campaign engagement from a wide spectrum of stakeholders.

All other duties as assigned.

Competencies

• Technical Capacity
• Orientation to Detail
• Self Starter
• Time Management
• Thoroughness
• Collaboration
• Organizational Skills
• Communication Proficiency
• Ingenuity/Creative thinking

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Moderate noise (examples: business office with computers and printers, light traffic).

Position Type/Expected Hours of Work

This is a full-time position.

Travel

Some travel required [quarterly department meetings and annual employee retreat]

Required Education and Experience

• BA required; degree in marketing, publishing, or business preferred
• 2-5 years of experience in a marketing position
• Proficiency in Microsoft Office, particularly Excel
• Superior communication, collaboration, and organization skills
• Knowledge of data monitoring and reporting
• Ability to learn and use project management software
• Familiarity with Google Analytics, social media organic and paid ads.
• Thinks strategically and helps to execute effective, creative, informed campaigns that accomplish revenue goals
• Shows resourcefulness in identifying interventions and supports for struggling products
• Proactively suggests systems to organize information and workflow to execute campaigns
• Forges strong partnerships with internal and external stakeholders
• Takes initiative to analyze and present data to others to build support and demonstrate results
• Shows patience, flexibility, and resourcefulness in communicating and resolving issues with others
• Ability to prioritize
• An appropriate sense of urgency with deadlines and communications

Disclaimers:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.

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