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Form of workSC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
The Associate Manager, Global Consumer Insights & Business Analytics will partner with the marketing team in creating & implementing brand strategy, developing white space innovations, and executing insightful communications. The CIBA associate Manager will ensure, through both qualitative and quantitative methods, that the marketing team is driving a consumer-first agenda. You will drive the direction of decision-making through a clear understanding of the category landscape, brand positioning (SCJ brands and competitors), the needs and trends driving each category, and the human insights behind successful marketing activations.
Essential Duties and Responsibilities:
This position will report to the Consumer Insights & Business Analytics Director, with key responsibilities to build a learning agenda for strategic initiatives in collaboration with the marketing & R&D teams. Specifically, the Global CIBA Associate Manager, will deliver strategic consumer insights to further grow the brand through innovation and brand building initiatives.
Strategy and Branding
- Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Hearts, Architecture, and Audience.
- Manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions.
Innovation ideation & development
- Track category performance & drive diagnostics to identify growth opportunities
- Guide the development of new concepts and ideas, using consumer feedback to optimize.
- Test ideas on a regular cadence in partnership with the marketing team to ensure a robust funnel of ideas is consistently being generated.
Communications Development and Research
- Support the development of insightful communications that are fueled by consumer needs. Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch. Monitor performance of communications in-market and evaluate competitive communications regularly.
Trends and Competitive Monitoring
- Update broader internal team on macro trends, category trends, and economic/social trends.
- Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.
Packaging (2D/3D) & Formula
- Support brand and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas.
Evaluate new tools and agencies
- Evaluate new and faster methodologies in the market research industry.
- Pilot new methods and with the goal of finding go-to partners for the future business.
Required Skills / Experience / Competencies:
- Bachelor's degree
- 4+ years of relevant experience
- Qualified candidates must be legally authorized to work in the United States
Preferred Skills / Experience / Competencies:
- Advanced degree in research, psychology, business preferred
- CPG experience (preferred)
- Global experience/exposure
- Experience of working in a matrix organization
- Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social and business data
- Ability to synthesize data and define root cause factors across multiple data sources to build and tell a compelling action-oriented consumer story with credibility to different stakeholders.
- Act as an owner and manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions
- Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories)
- Comfort with ambiguity and ability to navigate dynamic project scopes
Job Requirements:
- Full time role; core business hours
- Office environment
- Remote work is available once a week for eligible employees
Inclusion & Diversity
We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better Together
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.
